rekhakolorsShishu Soap & Chemicals is a first generation entrepreneurial venture, which was started in 2004 with limited resources. Over the years it has grown steadily to its present position and is recognized as a leading player in the field of fabric care and health care products in India.

BLAZE TO BRILLIANCE
With over 4 Manufacturing facilities in Kanpur, employing over 232 employees, supported by over 120 Sales and Marketing professionals and over 300 distributors nationally, the company has a comprehensive logistic set-up and enjoys strong distribution equity with the coverage of over 20,000 retail outlets across the country.

FAITH FACTOR
Shishu Soap & Chemicals Pvt. Ltd. is a professionally managed company which seeks to realize its vision within the framework of its well defined value system. It has developed a core competence in the manufacturing and marketing fields and is continuously adding an exciting range of new products in Fabric Care & Health Care segments for domestic market

POWER FACTS
1. In 2008 the company has grown steadily to its present position and is recognized as a leading player in the field of fabric care and health care products in India.
2. ShishuSoap & Chemicals Pvt. Ltd. is a professionally managed company which seeks to realize its vision within the framework of its well defined value system.
PROMISE BEACON
1. The flagship brand of the Company, namely “REKHA” revels strong brand equity in its respective segments due to its excellent value for money proposition.
2. The company has a comprehensive logistic set-up and enjoys strong distribution equity with the coverage of over 10,000 retail outlets across the country.

ENGAGEMENT THAT ENTHRALLS
The brand’s aim is to make comfortable living commonplace and thus works everyday to create a better place with brand and services that let people to get more out of their life.The strategy for sustainable growth sets out the clear and compelling vision to double the size of the business, while redurekhacing the company’s environmental footprint and increasing the positive social impact.

INNOVEDGE
The flagship brand of the Company, namely “REKHA” reveals strong brand equity in its respective segments due to its excellent value for money proposition and strong media advertising which includes strong presence in news-papers and major TV Channels.

BRAND PROMISE
The brand is committed to support sustainability and providing its consumers with the products they need to look good, feel good and get more out of life. Key priorities provide the foundation for the brand’s campaigns. Shishu Soap & Chemicals Pvt. Ltd. is a company, with an outstanding history that aims for sustainable growth with an intense sense of social purpose.