TRESemmé is a haircare brand offering salon-quality products for men and women. It has its origins in hair salons, dating back over 60 years, and now has a range of hair-styling products for use at home.
BLAZE TO BRILLIANCE
Launched in 1947, TRESemmé was named after renowned hair care expert Edna Emmé. Up until the 1950’s, TRESemmé was sold only in salons. Today it is available at almost every shop, so that the users can have salon style hair at home. For over 60 years, TRESemmé has built a history of success in 13 countries around the world.
TRESemmé is dedicated to creating everyday products that deliver quality salon-like hair care at home. Inspired by the beauty salons and also used by hairdressers, TRESemmé products are designed to help its users create their own style while ensuring the ‘just-outof- salon’ feeling.
ENGAGEMENT THAT ENTHRALLS
TRESemmé parented by HUL, With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. HUL’s portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. It produce world-leading brands. In 2009, HUL launched The Compass – its strategy for sustainable growth. That sets out the clear and compelling vision to double the size of the business, while reducing the environmental footprint and increasing the company’s positive social impact and give life to its determination to build a sustainable business for the long term. By combining multinational expertise with its deep roots in diverse local cultures, the company is continuing to provide a range of products to suit a wealth of consumers. It is also strengthening the strong relationships in the emerging markets which HUL believe will be significant for its future growth.
TRESemmé was the first brand to bring salon-grade products and innovation to women for use at home. It has been used by professional stylists around the world for over 60 years and today it is a key sponsor of New York Fashion Week. The brand quickly established itself as a key player in market thanks to its innovative salon-standard technology and accessible prices. It is now one of the leading hair care brands.
The company sets out to decouple company’s growth from the environmental impact, while at the same time increasing the positive social impact. To embed sustainability into every stage of the life cycle of products, the company is working with the suppliers to support responsible approaches to agriculture.