Godfrey Phillips India entered the chewing category in 2010 with the Pan Vilas brand of premium pan masala. In a market estimated to be worth US $400 million, Pan Vilas has already made inroads with a 20% share in its key markets of Gujarat, Uttar Pradesh, Rajasthan, Madhya Pradesh and Delhi.
Pan Vilas as a brand is into the business of various FMCG products, amongst which Pan Vilas Pan Masala is India’s most preferred and awarded premium pan masala.
BLAZE TO BRILLIANCE
Pan Vilas is manufactured at Ghaziabad, an award-winning state-ofthe- art plant that employs some of the world’s most advanced food processing technologies in providing a high quality, hygienic and impurity free experience. Immaculate packaging ensures that the promise of quality is met without compromises every time you pick a pack at the retail outlet.
Pan Vilas is a connoisseur’s delight. The delicately balanced blend and the rich trove of finest ingredients give Pan Vilas an unmatched and lingering taste.
ENGAGEMENT THAT ENTHRALLS
“Shauq badi cheez hai” embodies the passion with which the brand has created Pan Vilas and salutes the spirit of connoisseurs who will go to any lengths to fulfill their quest for the best. Taking ‘Shauq’ to the next level, Pan Vilas continues to break new grounds and come up with more quality offerings and formats in the future.
Pan Vilas uses the finest ingredients for an unmatched taste. In terms of manufacturing too, Pan Vilas is superior – being made with some of the world’s most advanced food processing technologies and one of the most advanced in-house R&D facilities.
Pan Vilas Silver Dewz, a premium mouth freshener made of silvercoated flavored Elaichi, is the newest addition to the Pan Vilas portfolio, expanding the brand’s range of offerings in the competitive mouth freshener category. Staying true to its commitment of offering premium quality products and best-in-class experience to consumers, Pan Vilas Silver Dewz is prepared from the finest cardamom seeds from Munnar (Kerala) and is silver-coated for the richness of the product. The brand seeks to expand Pan Vilas’s range of offerings and provide more choice to discerning customers.