From a humble beginning, Nilon’s Enterprises Private Limited has today become the largest producer of pickles, tooty-fruity and roasted vermicelli and is a leading food company with a pan-India presence. The company does not believe in playing with price points and instead focuses on quality. No wonder, it has managed to grow substantially over the last decade. Managed by a professional and dynamic team, the company is now among the fastest growing processed food manufacturers in India. Nilon’s started with only pickles initially, and kept re-inventing and updating its offerings to cater to the modern food habits including pasta, noodles, Chinese sauces, blended spices and many more products.
Nilon’s was founded in 1962 by Mr Suresh B. Sanghavi as a cottage industry. The company’s tagline is ‘Zubaan se dil mey utar jaaye’ which is well understood as the famous Indian food quote and may be translated as ‘The way to the heart is through the stomach’ or ‘Food that tastes good, wins hearts’. The company’s core value is to add joy and happiness to the consumers’ life by providing them with excellent quality, nutritious products with mouth-watering taste while keeping in mind the regional preferences.
Nilon’s carries forth its vision to become Rs 8 billion company in the convenience food segment in the next five years by selling products with superior taste and quality to its consumers.
Nilon’s continuously strives and innovates to cater to the changing taste preferences of consumers in the high growth potential and large size categories. A well-qualified team is in place to monitor the demands of the market on a daily basis. The model is simple yet working best for the company as there is a direct connection with the frontline team moving in the markets. This real-time information helps the company serve the emerging and urgent market needs.
Nilon’s pickles is the only brand that advertised on national media with 360-degree activations across varied media channels. The advertisement with a young male model is perceived to be the clutter breaker in the food category. Post this impactful advertisement campaign, the brand has remained focussed on BTL activations and social media connect in all its key markets.
The team is also geared up for advance and contingency planning for indenting and dispatching the material. The company manages to handle this challenge by having a very trustworthy network of 57 clearing and forwarding agents (C&FAs) and 3600 distributors across the country. The company has the widest range of ‘in the kitchen’ and ‘on the table’ quality products including pickles, papads, tooty-fruity, sauces, vermicelli, macaroni, tomato ketchup and jams. Their pasta and noodles are made from high protein durum wheat, pickles come with zero trans-fat and cholesterol.
A BRC, ISO 22000 certified company, Nilon’s is quality driven, customer centric and responsive organisation. To ensure quality consistency in its products, it has incorporated state-of-the-art ‘Microbial and Quality Control Labs’ as part of its manufacturing facilities. Every product reaches the consumer only after passing through stringent quality checks.
The company has manufacturing plants in Maharashtra and Assam. More manufacturing facilities are being planned in south and north India.