Orient Electric is one of the leading manufacturers of CFL lighting solutions in India. Established in 1954 as Orient General Industries Limited, it has evolved to be one of the most trusted and known brands in electrical goods and appliances category. The synergetic integration of all the three business verticals of fans, home appliances and lighting under one unified identity, that is, Orient, has delivered rich dividends over the years.
Orient sought to reinvent its role in the electrical solutions domain with its new brand identity ‘Orient Electric’. With the advent of CFL (Compact Fluorescent Lamp) energy efficient lighting, Orient started manufacturing CFLs and Fluorescent Tubular Lamps (FTLs) in 2007. CFLs were gaining popularity in the market at that time. In 2008, a state-of-the-art manufacturing unit was installed at Faridabad in Haryana for the purpose of manufacturing of CFLs and FTLs. The CFLs made by Orient quickly gained popularity among the consumers looking for superior quality and efficient lighting solutions.
The CFLs manufactured by Orient have strong market presence due to the company’s wide distribution network. Orient Electric has over 50,000 retail outlets across the country. Already a leader in the domestic market, Orient is eyeing further expansion in the international market. The manufacturing units at Kolkata and Faridabad have state-of-the-art designing and manufacturing facilities. Both the facilities are equipped with cutting-edge technology and machinery to manufacture innovative and quality products.
In the highly competitive industry, the quality and cost of the Orient products have constantly met the consumers’ expectations.
The new tagline of orient, ‘Switch to Smart’ is positioned towards meeting the aspirations of the smarter new age consumers.