• By ibrands 360

splash-fashionWith an eye for the latest global trends and reflecting a trendy attitude, Splash brings together a collection that makes a definitive style statement. Striving to create exceptional value for its customers, Splash believes in adapting to the changing needs of the market.



  • Splash has 200 stores and 50 brandstores across 13 countries
  • Splash has a total retail area of over 1.3 million square feet
  • Splash calendar and Splash fashion shows are the most popular annual and bi-annual events in the UAE

Headquartered in Dubai, Splash was founded in 1993 as a single brand store in Sharjah. As of now, Splash has 200 stores and 50 brand stores across 13 countries and with a total retail area of over 1.3 million square feet, Splash‘s presence is growing worldwide.
A part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa, Splash is the Middle East’s largest fashion retailer. The Landmark Group has a diverse portfolio of retail and hospitality brands including Lifestyle, Centrepoint, Babyshop, Shoemart, Iconic, Max, Homecentre, Auchan, Homebox, Funcity, Funville and Citymax hotels among others.

Scaling new heights, Splash has taken a step forward in the world of fashion by re-aligning its product offering to meet the ever-changing demands of its customers and reinstating their trust in the brand.

Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores providing a comfortable and easy shopping environment. Splash’s current portfolio of brands includes Splash-Smart, Formals, Woman, Maxim, Youth, Beach, Basics, Accessories, Men Accessories, DNM, Active, Intimates and Infinity. Splash also houses a gamut of international brands under its portfolio like Barbie, Kappa, Smiley World, Lee Cooper, Bossini, ELLE and Being Human among others.In 2012, Splash launched the Warner Bros. collection, bringing cartoons and superheroes to the world of fashion.

As a brand, Splash is thriving as a trendsetter in the region and has successfully created some of the biggest and most popular brand events which have now become part of the social calendar of the region. The Splash calendar and Splash fashion shows are by far the most popular annual and bi-annual events.

Splash has received several significant industry accolades including the ‘Superbrand’ status awarded in 2013 fourth time in a row. Also listed in Forbes Arabia’s ‘Top 40 Arab Brands’ list, Splash has been awarded first runner at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has recently won the ‘Most Admired Marketing Campaign’ at the Retail ME Awards 2011 along with the ‘Most Admired Retailer’ award.

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