country of origin : malaysia
industry : Food & Beverage
2001: Became the first rice wholesaler in Malaysia to win the prestigious ISO 9001: 2000 Quality Management System certificate awarded by International Lloyd’s Register Quality Assurance.
Brand Equity’s Top 10 Most Visible Brand Award 2006.
The business covers activities ranging from processing, packaging to producing 20 different varieties of rice product under the flagship brand JATI.
Equipped with this array of ‘arsenals’, it is their firm conviction that, ultimately, Serba Wangi Sdn.Bhd. will secure the ‘lion’s share’ of the wholesale market amidst rising favourable perceptions.
It has realigned its position through JV undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty.