• By ibrands 360

sylyanSylvan Ply is from the house of Sylvan Plyboard India Pvt. Ltd, plywood makers since 2009. The group made a modest beginning as a manufacturer of sawn timber and some other wood products in 1951 at Baidyabati, Hooghly, West Bengal under the able leadership of its chairman-director duo, J. P. Singh & Anand Kumar Singh. Post this humble beginning in July 2009, Sylvan Ply has been able to build on its strengths and today, Sylvan Ply products have attained a pan-India presence and have been well-accepted by customers.

BLAZE TO BRILLANCE Sylvan Ply has been growing consistently since its inception. This phenomenal growth in such a short span of time has been possible due to certain measures that include introduction of the latest technology, deployment of trained personnel with adequate resources, constant efforts to ensure continuous improvement with the help of best manpower techniques – all these complimented by rigorous R&D practices. A very dedicated and knowledgeable sales & marketing team has ensured that the brand leaves a strong mark in the industry. They also possess a very strong and effective channel network and have a strong presence in many projects. Today, it is preferred brand throughout the country.

FAITH FACTOR Sylvan Ply is manufactured in a stateof- the-art facility. Thus, their products are of the highest quality and this gives their customers a lot of trust as there are no compromises made. All Sylvan Ply products meet BIS standards. Sylvan is an ISO 9001:2008, ISO 14001:2004 and 18001:2007 certified company. They are members of Indian green building council (IGBC) & are also a Forest Stewardship Council (FSC) certified product. The brand policies are such that there is strict quality control and, along with trained manpower, that offers great aftersales service. They are always looking to offer the best of assistance to their customers at every stage.

ENGAGEMENT THAT ENTHRALS They believe in ground level work as they are a four-year-old company with a huge timber base. They prefer to do BTL activities to strengthen their base among the end-user segments. They have invested a lot on brand visibility and that is showing results. They have ensured that their communication is present in leading newspapers and have extensively used hoardings and outdoor media to propagate the brand. The consistency of messaging and its intensity and regularity has helped them in their success and this will power the brand in the future as it reaches new heights.

INNOVEDGE Sylvan Plyboard India Pvt. Ltd offers a range of products that include Plywood, Block Board, Flush Door & Door Frames. Apart from providing a variety of products, their strict quality control and a varied range of product portfolio has ensured that the brand is always in a position to provide something innovative to its customers.

BRAND PROMISE The company is committed to excellence and ensures that the highest standards are followed in product production process. To ensure this, they rely on the best resources, cutting edge technology and continuous research and infrastructure upgrade. This is what helps them achieve and sustain their brand reputation.

1. Their annual sales growth touched 15 per cent in the fi nancial year 2013-14 with an ever-increasing channel network.
2. There is a heavy focus on brand visibility, awareness & recall.
3. The brand has self-suffi cient manufacturing facilities.

1. 2008: The year in which the idea to diversify into ply manufacturing emerged
2. 2009: Factory was set up
3. 2010: Commercial operation commenced in the year 2010
4. 2011-12: The year in which their door & window frames plant was set up
5. 2014-15: Plans to gear up their infrastructure to increase production to meet market demand

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