It wouldn’t be wrong to say that Rajesh Bansal had it in him from the very beginning. He wanted to make it big in the business. An alumnus of the prestigious Sri Ram College of Commerce and the Faculty of Management Studies, Delhi University, Bansal studies the theory of business quite diligently before applying it in the practical world.
With technological knowhow gained from the best in the world and charged with a vision to create a brand that was a reflection of his vision, Bansal established Mars Industries Private Limited in 1995 with an initial investment of INR 50 million. In 1996, the first lot of Dorset door handles and locks was produced. But as someone who constantly strives to expand the horizon, he did not stop there. He wanted to provide India with architectural hardware and locking systems that were at par with the best in the world and this led him to a technical tie-up with two leading Italian companies and the establishment of an integrated R&D facility early on in the journey.
In 2007, Bansal entered into a joint venture with the leading security products manufacturing company from Switzerland, Kaba AG, providing his brand name Dorset with a leeway into the latest technology in the security systems market. Today, Dorset has an annual turnover of over INR 1,500 million. The brand name has become synonymous with “security, trust, innovation and integrity”— Bansal’s mantra for success.
After the completion of his goal of providing the growing Indian market with quality architectural products and locking systems at affordable prices, his vision of integrating various hardware and security system needs under one brand name that the consumer can trust is sure to yield returns. The key attributes that make him a leader are obviously the vision for harnessing the best international technology for his products to ensure world class quality, a deep understanding of the market he operates in and a knack for pulling up strategic tie-ups and joint ventures with international leaders.
Bansal now wants to expand the reach of his brand to the Middle East, Australia, South Africa and Sri Lanka. All the while, he has been creating value for all stakeholders through innovative products and technological superiority.