The Thai paper manufacturing company that has changed the very method of its paper production to create a product that seems to have no disadvantage at all. Double A is one of the rare companies that delivers quality while benefitting society through innovation.
Blaze to brilliance.
The journey began 24 years ago in 1989 with the establishment of the company. By that time two years of research had already been done in the area of pulp production in Japan and In Sweden. Developing the eco-friendly and the economically viable paper over the years Double A made some valuable partnerships along the way. The company joined hands with leaders of the time like Stora Enso and Oji paper to gain technical as well as strategic knowledge. It came up with the process of making paper from specialise Double A trees that attained maturity in just 2-3 years, decreasing their cost and their environmental impact while also helping the farmers. Using this process to manufacture and produce paper that was not only produced at a lower cost, both to the company and the environment, but that was of superior quality than those available in the market at the time, the company came into its own in 2000 with a brand name that had garnered for itself not only awareness but the loyalty of the consumer as well.
In engendering a process of production that uses a special variety of a tree that produces more pulp and better quality paper the company has created a leadership position for itself that helps the brand, the farmer and the environment. The tree is harvested after 2-3 years and grows in the land between rice and paddy fields, among other cash crops. It grows in the conditions specific to the region and helps the company in providing its consumers with paper that has won various awards just for its quality. This process helps the company in reducing costs without compromising on quality and thus providing the consumer be it B2B or B2C with premium quality paper at lower costs. The thorough research has made it possible for the company to control every part of the production process, from the planting of the trees to harvesting, making and storing pulp and finally the production of the paper. This complete backward integration grants the company an advantage. Though it is not uncommon for paper manufacturers to be integrated in a similar manner, it is the control that the company is able to exert at every stage of production that makes it a cut above the rest.
Engagement that enthralls
The company has been successful in creating awareness through its quality and its sheer market presence along with other marketing activities. It has augmented these activities by expanding into the related areas of stationary, brinting centeres and bookstores. The Double A copy centers have been a huge success and have been growing exponentially in Thailand and other countries. The brand now has 200 stationary stores that are operational in the country. It also augments these efforts through its call center services. ‘1759’ has been a major support structure for the company, taking national as well as international orders. This centre also provides delivery services and thus helps the compay on its path towards forward integration as well. This helps in both consumer satisfaction as well as creating brand awareness for Double A. today the company has its complete range of operations in over eight countries including the Netherlands and Australia. With further expansion staled for the coming years the brand is well on its way to garnering a dominating international presence. The success story of the company has been a result of dedication as well as insight and that is a combination that is hard to beat.
The company has created an example for the rest of the paper industry to follow. It is a brand that has literally grown on the basis of its innovative capabilities. The farmers form the foundation of its business and it has worked on making that foundation a strong one and is reaping the benefits of the same. The company provides a prime example of the fact that preliminary research of not only the market but also the very raw materials of the production process pays off big dividends. The company has also shown its concern for the environment through the construction of a man made water tank that it uses for its production and manufacture. It has thus invested in the future of the company and the future undoubtedly seems bright and green for Double A.
To say that Double A was established after a thorough research and development would be understating the hard work and the scrutiny of the most miniscule details, both, in terms of the manufacturing process as well as the market conditions – which were indeed tremendous. Not only has Double A created a process for the creation of paper that helps the environment but it has also contributed to the economy of the country by employing its farmers that might otherwise not be as prosperous. It is thus operating at two different but equally gainful levels of the economy.