• By ibrands 360


Luxor Writing Instruments Pvt. Ltd is a pioneer in the writing instruments market in India since the day it was launched in 1963. A true visionary, D.K. Jain, laid the foundation for the Luxor group. The company has grown rapidly to become the leading writing instruments brand in the country. Apart from manufacturing its own labels, Luxor has also introduced a number of prestigious international names like Parker, Waterman and Pilot in the Indian market. Today, Luxor has evolved into India’s number one manufacturer and exporter of writing instruments – operating seven state-of-the-art facilities in NCR-Delhi, Haridwar and Mumbai and producing more than three million pens a day.

Over a period of time, Luxor has become a brand which offers wide range of products that takes it way ahead of its competitors. Luxor is continually improving its performance in every area and at all levels of organisation. The most trusted brand since decades, Luxor emerged as a clear leader in writing instruments market both in value and image.



  • Luxor brand is a registered trademark in more than 120 countries and belongs to an exclusive club of top 101 brands hailing from various industry segments in India
  • Luxor’s annual turnover for the last financial year crossed the 500 crore mark
  • The company has recorded a ‘Year-on-Year’ growth of above 12 per cent

Luxor is continuously performing better than competitors through product innovations. The excellence in the delivery combined with an understanding of customers requirements have contributed phenomenally in the faith posed in Luxor by its customers.

Luxor launched Pilot for Indian populace in 1982 and Parker in 1996. Further, Waterman was launched by Luxor in 2003. Not stopping at providing new brands for consumers in writing and lifestyle space, Luxor ventured out in the space of FMCG with the launch of Luxor ‘Nano Clean’ products in 2011.

Today, Luxor is a well known brand for its innovation and quality thus offering the best products to its customers. Launch of Luxor Nano, entering in online market through Luxor’s e-com website, starting its journey in shop-n-shop formats and modern trade, product and category extensions are some steps which Luxor has taken with the changing times. It invested in infrastructure to meet future requirements and SAP was implemented way back in 2007. The strength of the brand is clearly its skilled leadership and quality service. The educated and competent manpower in the company constantly delivers the best products in the industry.

The Luxor brand is a registered trademark in more than 126 countries and belongs to an exclusive club of top 101 brands hailing from various industry segments in India. Luxor aims to increase the market share along with the increase in market of writing instruments industry.

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