Kamdhenu Limited is a well established flagship company operating in the business of steel manufacturing since 1995.
Kamdhenu Group list is inclusive of manufacturing, marketing, branding and distribution of a diverse range of products including Reinforcement steel Bars, Structural steels, Binding Wire, Colour Coated Sheets, Plywood, Paints and more.
BLAZE TO BRILLIANCE
With the art of transforming dreams into reality, in the last few years the company has grown from ‘one of the steel companies’ to ‘one of the best,’ with an overall brand turnover of more than INR 6000 cr. Kamdhenu has been making dynamic progress with an intention to keep customers satisfied, sustaining and enhancing the quality of products, to create value and make a difference and safety of every constriction. In order to bring more transparency and dynamism to the operations of the company, Kamdhenu Limited ventured into Franchisee Business Model.
Kamdhenu Limited has been a pioneer in this revolutionary concept of Franchisee Model having attained success in the middle tier steel segment on a regional front. With exhaustive study of the market trends and categorising the steel manufacturing companies, Kamdhenu Limited offers an envelope; sealed with its brand name and assistance in technology, quality, consistency and marketing of Kamdhenu’s range of products.
ENGAGEMENT THAT ENTHRALLS
Kamdhenu Group fully understands the importance of brand awareness and has a full chalked out policy on utilizing various media platforms to disseminate information about its products and services. Kamdhenu’s Central and Regional management network oversees need based information generation through advertisements and similar promotional campaigns.
Having weaved a campaign around the philosophy of sustainable development, Kamdhenu launched a ‘Green India’ drive under which 7500 dealers and distributors are motivated to plant at least 5 saplings each year and nurture them to complete growth. Apart from the environmental safety, another initiative ensuring basic education for the underprivileged children is called KAMDHENU JEEVANDHARA. With a belief that life brings moral responsibility along with several other things, the brand believes in giving back to the society. They also organize camps, motivational programs, special skills for the physically challenged, across the country on regular basis in association with other social organizations.
Kamdhenu believes in living up to a set of conventions and follow them consciously in each and every sphere of its activities to raise its credibility. With a constant surge to step ahead, in the course, it has now launched a new set of pro-active plans to establish its’ overseas presence across the globe by the year 2020. In the list of top priority is the brand positioning of the products under the Kamdhenu brand.
Stress has been laid upon the publicity and advertising methods to create a better recall of the brand & products. The brand has now been positioned as “Best Quality at Best Price”.
Broad Marketing Networking, Interaction with consumers, regular feedback in all level, unflinching commitment towards quality assurance
Kamdhenu Limited has been a pioneer in this revolutionary concept of Franchisee Model
Reached Southern Parts of the Country.
Established Paint competitive forces
Entered in Color Coated Sheet Segment
Presence of manufacturing units all over India.