• By ibrands 360

jumeirahJumeirah is a Dubai-based international luxury hotel chain and part of Dubai Holding. Regarded amongst the most luxurious and innovative of them all, Jumeirah was founded in 1997 with the aim to become a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts.



  • In 2004, Jumeirah Group became a member of Dubai Holding, a collection of leading Dubaibased businesses and projects
  • Jumeirah’s Burj Al Arab, sits offshore on a manmade island
  • Jumeirah is administratively divided into three neighbourhoods- Jumeirah 1, Jumeirah 2 and Jumeirah 3

As a part of Jumeirah’s expansion plans, it includes projects in the United Arab Emirates, Kuwait, China, Jordan, Qatar, Thailand, Egypt, Morocco, Indonesia, Azerbaijan and the Caribbean.
In 2004, Jumeirah Group became a member of Dubai Holding – a collection of leading Dubai-based businesses and projects – in line with a new phase of growth and development for the Group. Jumeirah’s portfolio includes the Burj Al Arab, Jumeirah Emirates Towers, Jumeirah Beach Hotel, Madinat Jumeirah, Jumeirah Zabeel Saray in Dubai and Jumeirah at Etihad Towers in Abu Dhabi. Jumeirah is administratively divided into three neighbourhoods- Jumeirah 1, Jumeirah 2 and Jumeirah 3.

The company always strives to create value for its stakeholders. ‘Sirius’, Jumeirah’s recognition and rewards programme, is just one of them.
The company believes that it can become a pioneer in its field only by taking corporate social responsibilities seriously which can benefit the organisation and the society. Jumeirah is committed to maintaining the balance of the communities in which they operate.

Jumeirah has tied up with some of the world’s most esteemed international brands to provide their guests with a variety of opportunities to make each and every visit of their’s a memorable one. In association with some of the world’s leading financial brands such as American Express, MasterCard and Visa, Jumeirah enables its customers to earn more rewards every time they use their cards at its hotels and resorts. In 2013, Jumeirah won the ‘Best Technology Integration’award at the Middle East Hotel Awards followed by the ‘Best Hotel in the Middle East’ award, for Burj Al Arab, at Ultratravel Awards.

The Jumeirah Beach has a number of luxury hotels on its beach front, the most prominent being the world famous Burj Al Arab, which sits offshore on a man-made island and the architecture of which has become an iconic symbol of Dubai.
In the year 2007, the Jumeirah Group had launched VOICES, a colleague innovation programme where colleagues can VOICE their ideas, see them implemented and watch them converted into cash rewards.

Jumeirah envisions becoming the industry leader. Through its business management system, Jumeirah delivers benefits to their customers, colleagues, business partners, owners and society by building loyalty and developing mutually beneficial relationships.
By creating unique employment and career opportunities, sourcing local products and services and helping strengthen local supply chain, Jumeirah aims to bring sustainable economic worth to the local communities.

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