• By ibrands 360

41-EurostarEurostar Group headquartered in Dubai, United Arab Emirates embodies multifaceted companies segmented into five bailiwicks: Products, Trading, Projects, Properties and Services. Founded in 1980 in the Kingdom of Saudi Arabia, in a stretch of 33 years they have metamorphosed into behemoths in their multifarious endeavors with a tenacious persistence in both local and international souks. A homegrown brand with a wide retail, wholesale and distribution network in the Middle East and operations scattered transversely in 50 countries worldwide, Eurostar group proffers its burgeoning consumer substratum with a 24/7 call support and a well entrenched distribution network expediently located in Middle East, Africa, Commonwealth of Independent States, and the Indian subcontinent.

Blaze to Brilliance
Since inception, they have diversified into multitudinous ventures and have advanced aggressively over the years. Each business within the group is known for its adherence to quality and consistency. These common values mean that they have a reputation for keeping their moral principles by providing customers with the highest standards of contentment. Their strength lies in the ability to blend regional expertise with international best business practices, which in turn, produces stronger strategic global partnerships. Each segment within the Group has been structured under nine verticals: Digital Satellite Receiving Systems, Consumer Electronics & Home Appliances, Multimedia – Pay TV, FMCG & Trading, DTDC – Distribution & Logistics, Telecom Projects, Corporate Sales, Solar Power & Thermal, LED Lighting systems, and Real Estate. A proficient supply chain management system, an advanced warehousing facility and a product development center further consolidates its market leadership status. They have reached this status by entering new landscapes and enlarging their profile of products and services, rightly forecasting market trends & customer necessities. Today they stand tall with a multi-cultural skilled workforce of over 500 employees & business operations spread across geographies. With a reputation for brilliance and strong piety to top-class standards, Eurostar has resolutely instituted itself as a pioneer and market leader in various categories including consumer electronics and the digital satellite receiving systems industry. They are steaming ahead with their expansion plans in the MENA region.

Faith Factor
Core values that makes this brand a runaway success are trust, integrity, honesty, excellence, ethics and commitment. These principles drive Eurostar into becoming one of the most promising and acceptable brands in the world. Eurostar has sold over 50 million consumer products worldwide and has emerged as an innovator in the tablets category across the Middle East and Africa, and continues to be a leader in consumer electronics.

Engagement that Enthralls
Eurostar acknowledges the need of consumers by bringing to them customized products and services. They have been winning people’s hearts in consumer electronics, home appliances and tablets for the past 5 years. With the launch of innovative tablets in 2011 covering a broad range of applicability Eurostar also launched thematic tablets. These tablets are of premium quality, with latest technology, affordably priced for people from a wide range of income groups, and available across Africa.

Customized Innovation has enabled customers of various ethnicity, age groups and social status to get engaged with the brand. The company has made continuous development in various fields either through valuable associations or through developing marvels by creating a new sector in the various industries. The Eurostar range of ePad tablets has the latest Android operating system with the best in the industry specifications along with other common preloaded apps like Gmail, Face book, Android market, etc. Eurostar, the leaders in exclusive tablets have been winning people’s satisfaction and confidence by launching the firsts of the market like world’s first TV Tablet, world’s slimmest Tablet, Tablets in a variety of colors and features, Epad Genie 1, E Smart TV+ and many more. They successfully launched the first ever Arabic ePad tablet in July 2013 with an option of using them in other languages as well. The world’s first TV tablet has over a 100 live TV channels and movies in multiple languages. This revolutionary tablet offers users a flexible and consummate entertainment experience. The ePad Genie is a Phablet which combines the functions of a smart phone with Dual Sim and a Tablet with WIFI to provide users with the benefits of both.

Brand Promise
Eurostar in its quest to remain the best brand in the Middle East and beyond has always leveraged ethical practices to gain marketshare and will continue to build its brand around the people. They find their customer’s needs on time and then research and accomplish them within a specific timeframe. The company has associated with numerous world renowned brands to bring the best to its customers and fulfill their needs appropriately. Their partners include Forsway Scandinavia AB, the Swedish pioneer in Internet over Satellite systems; Viaccess, the big cheese in solutions to protect and enhance the value of content services Fagor, a leading provider of SMATV head end systems and amplifiers; Selevision, one of the commanding creative companies in the Set Top Box’s middleware and interactive TV technologies; Genius Digital, a solution provider of content application and data analysis for TV operators; Babeleye, experts in integrating its cloud-based metadata management platform with the operators’ head end that assists in editorial and technical aspects of the operator; PACE, the largest set top box manufacturer in the world and a trusted solution provider in residential gateways, middleware, etc; and Jiuzhou Greeble, one of the world’s top lighting solution providers. These associations are taking Eurostar and the partner organizations onto a journey of tremendous credibility and success. Eurostar has become the brand to follow and the results can be seen by the size of its followers on various social networking websites. The numbers will continue to increase because the company will never stop to serve the people and will always remain the first-mover.

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