Godrej Interio is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail. The brand is helping people transform their experiences and hence their lives.
BLAZE TO BRILLIANCE
Godrej Interio has moved a long way in offering the largest range of designs inspired by users, transforming their lives. A large design team of over 80 design experts, the brand started with a focus in 20 cities having 60 outlets. Today, they have 13 product lines with a ground network of over 850 outlets in close to 500 towns and cities.
Apart from the outlets, the brand itself has undergone a sea change, getting into collaborative form of developing designs – products and skins.
Godrej Interio was the first company in India to have their own indigenous design teams churning designs at a fast pace that addresses the young and contemporary mindset of users / buyers. The brand itself changed its look and positioning to with a strong product design and manufacturing coupled with effective sales and marketing – all of them adding on to the brand in a unified direction. It’s tag line “Transform your life” reiterates the fact that it cares for its customers and wishes to play a positive role while transforming their lives for the better.
ENGAGEMENT THAT ENTHRALLS
The core of marketing and communications stems from the ‘voice of the customer’. Godrej Interio’s communication strategy reflects around transforming consumer’s space into a comfortable, productive, vibrant, youthful environment. In cases where furniture is getting more commoditized, such as office furniture, GI pushes differentiators such as vibrancy of over 700 colors in offices (unmatched by any competition) to high priority given to ergonomics (using Indian anthropometric data) to their high drive towards sustainability.
The brand has created a unique identity in terms of innovation. Famous designers, such as Krshna Mehta, Anita Dongre, Antoine Phelouzat (product designer from France), Roger Carr (product designer from UK), Khallan Matoo (Architect) and Jinu Kurrien (product designer), to name a few, have added on to the range of its designs, combining global design trends with Indian anthropometric data. Another leap was the big data usage for predictive modeling of marketing mix.
With the idea to constantly innovate and create solutions that transform the way an individual lives, works and plays, all the products in different spaces are customized so as to meet the need of a given project. The Sizzle dining table with an integrated hot plate that keeps the food warm and lets the entire family enjoy a meal together without interruptions.
Godrej Interio has the highest retail foot print in India and product range is largest in B2C and as well as B2B sector
Only Indian brand to have touched 4 continents in 22 countries.
Only Indian furniture company with an In-house dedicated Design team of product designers and engineering experts.
Each piece of furniture has a unique feature that can help make consumers life convenient
Transformation in homes and offices, the company has a wide array of 600+ colours to customize furniture
All India presence through 150 company owned stores and franchisees and over 1200 dealer outlets
Touching lives of more than 2 million users through Wellness@ work initiative