• By ibrands 360


Flair Pens, in its five decades of operation, has captured the market with its innovative and wide range of products. Today, it’s one among the market leaders from this part of the continent. With state-of-the-art production facilities and production capacity of 3.75 million pens per day, Flair has spread its wings into various markets.
The company through its wide range of products caters to customers in more than 75 countries across the world.


  • Flair’s impressive portfolio includes a unique Acupressure pen that works on the technique of acupressure therapy
  • With state-of-the-art facilities, Flair can produce 3.75 million pens per day
  • The brand’s strength lies in product innovation and quality standards
  • With Flair, Pierre Cardin and Pentel as the inhouse brands, they have products for all segments

Flair started its journey in 1967 with the manufacturing base of metal pens. It struggled in the early stages but soon got on to the track of success. And from there on, there has been no looking back. From being a small company, it went on to be one of the first few players to introduce high-end pens in the Indian market. That is when the brand ‘Flair’ was born. Giving due respect to the name, the company used its flair and revolutionised the market with its new writing equipment that provided great writing pleasure to its users.

Product innovation has always been the USP of the brand. They have always managed to stay a step ahead of their competitors by providing something extra that adds value to the product and gives a better writing experience to the users. With Flair as a brand, the consumer can be assured of a product well ahead of its time.
At Flair, they have always worked towards building products that are innovative as well as value for money. Be it a pen with an angular tip or a unique acupuncture pen, they have created breakthrough products which have set higher standards for the competitors.

With its wide range of products, Flair is known as a one-stop-shop for all consumer segments. As a marketing unit they have highlighted their strength in all the marketing communications. The brand’s strength lies in product innovation and quality standards that are maintained for the entire product range. With Flair, Pierre Cardin and Pentel as the in-house brands, they have products for all segments and therefore are able to achieve more mileage by promoting them in their respective segments. With a strong print media presence, Flair has been successfully promoting its brands.

Innovation being the USP of the brand, it has developed various products that have changed the dynamics of the writing instrument industry over the past few decades. Its portfolio of products includes several trend setters. For example, the longest writing pen, the ‘Angular Tip’ pen that provides just the right angle for smooth and comfortable writing and the unique ‘Acupressure’ pen with a specialised tool that works on the technique of acupressure therapy. So it also heals you while you are writing!

As a brand, it is their vision to be the most credible name by offering the highest quality products and thus augment their customer reach. Flair, as a team, always keeps working to build innovative products and provide consumers with writing experience that is better than its competitors and maintain the market hegemony that has been achieved through hard work and dedication.

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