• By ibrands 360

81-wizcraftIndia’s leading Communication and Entertainment Company, integrating strategy, creativity and technology to provide Interactive Entertainment & Event Solutions has been delivering to a global audience over the last 25 years; Wizcraft International Entertainment Pvt. Ltd. has been in the forefront of some of the largest events and entertainment spectaculars in India and abroad, the name that is behind global events like IIFA, the Common Wealth Games ceremonies and the Kingdom of Dreams.

Blaze to Brilliance
The brand name that has facilitated activation and events for businesses all across the globe began its journey a mere 25 years ago. During this time, the heights of success and efficiency that Wizcraft has achieved make it stand tall amongst the media and communications segment across all sectors. Wizcraft has proven to have been instrumental in shaping the event management industry in India. The organisation has woven magic and helped institutions as diverse as governments, the film fraternity, business houses and brands from across the world in reaching out to audiences through mesmerising experiences.
Wizcraft provides its clients with fully integrated services spanning the entire activation, experiential marketing and media segments right from the creative and technical aspects to logistics. This process of conceptualization and the delivery of the concept is what Wizcraft has mastered over its 25 years of experience and has led to the success it is today. The reason that the brand Wizcraft has been able to capture the imagination of the audience in India and abroad, is through the ideas that have been brought to life by its founder-directors Andre Timmins, Viraf Sarkari and Sabbas Joseph. These three wizards have catapulted Indian entertainment with their international standards and are today regarded as the founding fathers of the INR 2000 cr. Indian event management business.

Faith Factor
Today, the name Wizcraft is synonymous world over for its creativity, glamour, highprofile visibility, excellence and international quality. Having conceptualized some of the grand events including the 50 Years of Indian Independence, Commonwealth Games in New Delhi, IIFA Awards, Kingdom of Dreams, GiMA, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman and the Handover ceremony of the Commonwealth Games in Melbourne, Wizcraft has etched their mark in history.
Wizcraft has conceptualized and produced events staged in Mauritius, UK, New York, Dubai, Singapore, Malaysia, Netherlands, South Africa, Iraq, Australia, Canada, Thailand and Sri Lanka among others. Wizcraft’s clientele comprise leading global corporate, governments of various countries, leading international entertainment and sports associations and celebrities. The company is focused on providing Global Event Management Solutions at the doorstep of its global clientele. Widely renowned for their brand activation and events, Wizcraft International Entertainment Ltd., India’s first Experiential Marketing and Event Management Company headquartered in Mumbai and have liaison offices in the UK, Canada, Singapore USA, Oman, Sri Lanka and UAE.

Engagement that Enthrals
In July 2012, Anuja Choudhary, a PR and Media strategist with years of experience, partnered with Wizcraft to lead WizSpk Communication PR with an initiative to build on the communication and public relations needs of clients partner with brands to harness their true potential and build a positive reputation. WizSpk believe in a 3 step process that believes in gaining INSIGHT into brand objectives to create a blend of effective IDEAS that deliver the right messages to increase brand INFLUENCE. With experienced and specialized resources, WizSpk believes in strategic counseling and planning for all our clients. The team is geared to design and deliver powerful PR campaigns to help client reach optimum brand clarity and recognition in an often-cluttered market place. WizSpk has a strong network across India with offices in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai along with a network of over 50 affiliates across the country. WizSpk represent a wide spectrum of organisations and brands across Corporate, Entertainment, Fashion, Lifestyle, Hospitality, Consumer Goods, Sports and Education sectors.

With the Commonwealth Games going off with grandeur, Wizcraft geared up for another event of similar if not bigger credence, the Opening ceremony of the International Cricket Council (ICC) World Cup. With a show that highlighted the cultural richness of all three host countries, India, Sri Lanka and Bangladesh, the Opening ceremony brought together a dazzling exhibit of music, lights and sound. In 2010, the Global Indian Music Awards (GIMA) was instituted to honour talent in the music industry. A previously unexplored concept, GIMA aims to bring together all the musical influences in India onto one common platform, establishing a standard for excellence in the Indian music scene. The last year also propelled Wizcraft’s efforts further when they unveiled India’s first live entertainment and leisure destination located in Gurgaon, the Kingdom of Dreams. The one-of-a-kind destination brings to life the magic and mystique of India under one roof with a unique blend of art, culture, heritage, crafts, cuisine and performing arts, complete with spectacular technological wizardry.

Brand Promise
‘The best events are Wizcraft events’ has become the touchstone of the company and it endeavours to hold true to that slogan. The testimony to the truth is provided by the various awards and accolades it has been showered with over the years. “The Rajiv Gandhi Award”, “The Indian Television Academy Honours”, “the Gold TV Honours”, “the Gold Abby awards”, “the WOW Experiential Marketing awards” and the “EEMAX awards” being just a few it has under its belt. The company has the interest of the audience in mind but at the same time id aware of its CSR responsibilities and fulfills them through channels like the IIFA foundation and the Green globe foundation.

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