• By ibrands 360

85-OGAWAOgawa is a Malaysian healthcare and wellness retail store. It was founded in 1996. The company offers a wide range of health and wellness equipments. It is the leading player in the design, development and marketing of these products. The company is dedicated to promoting a healthier lifestyle among the populace. It plans to do so by creating innovative and high quality products that appeal to masses.

Blaze to Brilliance
The brand was founded in 1996 when Mr. Wong Lee Keong and Ms. Lim Poh Khian ventured into the health and wellness equipment market. The enterprising duo brought their product design and brand development into the market and started about setting up the Ogawa brand. Healthy World was created in 2001 as result of the boom in business during this time. The company is mainly involved in product design and development, marketing, retailing, distributing and servicing of health and wellness products and also supplementary products. The company currently has 150 outlets and across 26 cities and 9 countries. Ogawa products are popular in Malaysia, China, Indonesia, Australia, Vietnam, Myanmar and Saudi Arabia.
Ogawa leverages its wide distribution network across 9 countries while marketing and distributing its products. The company has strategically placed retail stores with trained staff, logistics support and servicing capabilities in all areas that it operates. The company also has experience in marketing health and wellness products that it utilizes this fully while launching new products. Ogawa is especially famous for its massage chairs and foot massagers among its other healthcare products. The company is presently the leader in the health and wellness industry in Malaysia and South East Asia.

Faith Factor
The word ‘Ogawa’ means ‘stream’ in Japanese. The company remains true to this name by creating business strategies and corporate ideals that are as swift and dynamic as a river. The company follows the philosophy that its business emerges out of a ‘river source’ and shall grow to be as ‘mighty as the ocean’. Mr. Louis Chong, the executive director of Ogawa World Berhad said “Ogawa is a trusted name and one that has status and prestige attached to it.” The company fully understands that it has a responsibility to society and the community. Ogawa tries to improve the world by helping those who are less fortunate. The company is focused towards helping people lead balanced and healthy lives. The company helps the handicapped and disabled who are often neglected. Ogawa donates in the form of cash and kind to the National Society of Deaf so that this overlooked community can progress and develop. In 2012, Ogawa celebrated Parents’ Day and ran an online campaign called “Heart Delights”. The company encouraged their customers to send in stories that expressed their love and appreciation for their parents. On-ground events were also held in this campaign and Facebook activities were used to engage the audience and get them involved in the campaign. The company also donated massage chairs to two elderly care homes. The company believes that these neglected communities in society should be given a voice and does its very best to empower them.

Engagement that Enthralls
Ogawa engages in regular research and market studies so that they can gather information about the latest market trends. The company strategizes after carefully looking over market observations and noting the feedback of their customers. The company knows that their main customers are over the age of 25 and a significant number of products are bought for and on behalf of the customer’ parents, therefore Ogawa strives to provide quality equipment at sensible prices so that their customers can provide comfort to their parents. The company is well accepted in the demographic of those who are willing to spend to ensure health and comfort for themselves and their loved ones.

The company caters to lots of different groups of people who have varying needs and preferences. This why the company’s Products and Developments team is always conceptualizing and designing new products that can help make people’s lives better and more healthy. The company’s priority is the development of innovative products. Ogawa puts emphasis on product design and development of technology to provide customers with the best and latest products.

Brand Promise
Ogawa wants to make the world a better and healthier place. The company plans on doing this by providing people with high quality products that are innovative in design and technology. The company promotes healthy lifestyles and shall keep on doing so by providing the public with new and innovative products.


ƒ1. Ogawa received the Reader’s Digest Trusted Brand 2012 Golden Award.
2. The company was honored with the title of Most Promising Brand at the PUTRA Brand Awards in 2012.
3. The company was acknowledged as the 29th Most Valuable Brand in Malaysia with a brand value of RM 104 million in 2008.

Promise Beacon

  • The company was acknowledged as the 29th Most Valuable Brand in Malaysia.
  • Ogawa had a brand value of RM 104 million in 2008.
  • The company received the Superbrands Singapore award in 2006.
  • Ogawa also received the Superbrands Malaysia ward in 2005.
  • Ogawa has 150 outlets across 9 countries.

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