Touted as one of the fastest growing multi-brand electronics and home appliances retail chain in India, hundreds of DIGIworld stores are spread in urban and semi-urban India, making electronic goods accessible to consumers.
BLAZE TO BRILLIANCE
- DIGIworld launched its online shopping portal, edigiworld, in 2011
- DIGIworld announced its new brand identity and brand repositioning, ‘DW’, along with a new logo in 2012
- DIGIworld won the Value Retailer of the Year, 2013, Award at the Star Retailer Awards
Promoted by the Videocon group, DIGIworld was conceptualised in 2009 and started operations in 2011. Offering a wide array of products including panels, washing machines, air-conditioners, refrigerators, mobile phones, accessories, microwave ovens and other small home appliances, the company provides an extensive multi-product display. With the advent of e-commerce segment in India, DIGIworld launched its online shopping portal in 2011. Bringing more sophisticated and better shopping experience to all its customers, edigiworld. com offers the finest and the most varied range of electronic products with the added advantage of exploring, browsing and comparing the products from the comfort of one’s home.
Not only the company helps customers in buying good electronic products, DWcare entitles every product to an extended warranty, adding security to satisfaction. With an idea to create a unique user experience by providing world class technology, DIGIworld is eyeing to add more brands and products and expanding the reach of its online shopping portal.
ENGAGEMENT THAT ENTHRALS
Recognised by global brands, DIGIworld has won number of awards. Most recently, DIGIworld won the ‘Value Retailer of the Year, 2013′ Award at the Star Retailer Awards. For its dedicated efforts in the mobile phone category, DIGIworld has been recognised by Samsung and HTC, two of the most prominent players in the category. DIGIworld has received the ‘Samsung Strategic Partner Award’ for its performance in the smartphone business in 2011 and in 2012, it won the ‘Certificate of Appreciation’ from HTC for encouraging performance.
Highlighting growth and technological advancement, DIGIworld announced its new brand identity and brand repositioning – ‘DW’ – along with unveiling of a new logo in 2012.
The logo, an abbreviated form of DIGIworld (DW), is presented in three colours – orange, red and blue – to specify three product divisions of the brand, namely consumer electronics, home appliances and mobile phones. Drawing on its marketing communications strategy, DW now stands for Digitally WOW. The new identity was designed to give the brand a younger and peppy feel whose appeal is universal and transcends different target audiences.
Promising to deliver a captivating experience to all its customers, DIGIworld’s state-of-the-art stores offer the most diverse and wide range of multibrand consumer electronics with a unique user experience and exciting deals.