Rupa Frontline covers an entire range of knitted garments from innerwear to casual wear. It has decadeslong experience in successfully nurturing and managing brands. Rupa has grown over the period not just in India but is also a leading player in the global markets.
Rupa makes sure it always moves ahead not just in terms of volumes, but also in bringing out new products with technology trends changing at a fast pace. Rupa has more than a million satisfied customers both in India and abroad. The first Indian innerwear manufacturer to become a licensee of Supima – the premier organisation of American Pima cotton growers – it keeps introducing new varieties regularly in each sub brands. It knows well how to keep up with the evolving consumer preferences and market demands.
Over the years Rupa has been successful in bringing out brands which have won many awards and accolades for the company. Some of the awards are India’s Most Impactful Brand Chosen by the Indian consumer, Worldwide Achievers (Zee)Business Leadership Awards 2013; Largest Producer – Knitting Sector Fabrics at the Textile Conclave 2013 – Brand India, Time Research Business Leadership Award – 2013 and its chairman Prahlad R. Agarwal has been conferred with Lifetime Achievement Award.
It has also been acclaimed by the Limca Book of Records as the largest hosiery and innerwear manufacturing and marketing company in India for a record 10 years. The new innovations at Rupa are done keeping in mind various aspects like fabric innovations, cutting-edge production techniques and advanced design elements to give the finest combination of style and comfort to the user.
Rupa-Frontline AIR is the first vest in India to be made of 100 per cent American Pima cotton, one of the finest natural yarns in the world.
Rupa is widely known for its light weight and silky finish. The company makes no compromise with the quality of its products. Its products are made from finest of the yarns from all over the world. It uses imported technology for dyeing and bleaching to maintain competitive quality standards. Rupa believes in exceeding customer expectations by delivering a better product. Rupa invests in considerable research to produce environment-friendly clothes and to minimise carbon footprints. Its products are made of superior and natural fibres. Also, it is one of the earliest brands to introduce celebrity endorsement. This has created huge impact and recall value.