Asia’s Most Promising Brands 2017 – Aspial Corporation Limited

Asia's Most Promising Brands 2017 - Aspial Corporation Limited
Asia's Most Promising Brands 2017 - Aspial Corporation Limited



Offering distinctively unique designs, Aspial is a premium brand of fine contemporary jewellery in Singapore. A leader in innovation, Aspial appeals to the sophisticated, affluent and discerning woman who appreciates the finer things in life. Aspial has exclusive rights for some of the world’s most prestigious jewellery brands like Balocchi Preziosi, Laurentia and K di kuore.


Aspial Corporation Limited started out as a traditional jeweller, Lee Hwa Goldsmiths & Jewellers Pte Ltd, in November 1970 with the first shop at Circuit Road. From its humble beginnings, the company has grown to become a contemporary jewellery group in Singapore and was the first and only listed jewellery retailer on the Singapore Exchange (till 28 May 1999).


The company manages a wide spectrum of businesses which includes jewellery retail, property development and financial services. Aspial delivers quality lifestyle products and services and enjoys its value-added partnerships with customers, suppliers, business partners and employees.


In 2001, the company’s name was changed to Aspial Corporation Limited. In the same year, the premium Aspial brand was launched with a lush contemporary boutique concept. Also, Aspial Corporation acquired the distribution rights for world’s first Purple Gold jewellery, which is endorsed by World Gold Council.


The company’s Aspial brand consists of top range products, followed by Lee Hwa Jewellery, Goldheart and CITIGEMS which cater to the younger people. Lee Hwa is a vendor of contemporary fashion jewellery with a chain of 22 boutiques in Singapore. This range targets women who are ‘fashion savvy and lead a cosmopolitan lifestyle’. Formerly dealing in yellow gold jewellery, it changed to white gold jewellery in the 1990s, when the company felt there was a need to modernise the image of the company.


Aspial Corporation holds a stable of brands including Aspial, Lee Hwa Jewellery, Goldheart Jewelry and CITIGEMS brands with a total of over 70 boutiques in Singapore and South East Asia. The brand embodies the ‘lifestyle fashion savvy and contemporary woman’.



Aspial is a premium brand of fine contemporary jewellery

The group earned a net profit of approximately S$85.5 million in FY2013, which represented a surge of 29 per cent from S$66.3 million reported in the previous year

Aspial Corporation holds a stable of brands including Lee Hwa Jewellery, Goldheart Jewelry and CITIGEMS

Asia’s Most Promising Brands 2017 – Alfamart

Asia's Most Promising Brands 2017 - Alfamart


Alfamart is one of Indonesia’s leading retailers with more than 5,000 stores providing affordable, high quality everyday needs. Each of its stores is founded on a ‘community store’ philosophy that shows its commitment as good corporate citizens by aiding the development of the community.


Staying true to the philosophy of a community store, every Alfamart store is dedicated to deliver friendly and genuine customer services and care for the surrounding community. To scout the best locations, Alfamart’s surveyors explore different cities to identify the locations, evaluate market potentials, traffic, competitions and consumer segmentation. The growth ofAlfamart stores is approximately 20 to 25 per cent per year.


Nice, clean and comfortable shopping environment and a systematic display to make it easy for consumers to find products are some of the important aspects that add to Alfamart’s friendly and genuine service. Alfamart sets high standards of integrity, innovation, quality, productivity, teamwork and customer satisfaction. These basic values are the foundation of the company’s corporate culture.


Alfamart participates in growing the surrounding community through its corporate social responsibilty (CSR) programmes that are divided into different categories. Alfamart Care helps the community through social activities, Alfamart Clean & Green works for a cleaner environment, Alfamart Smart supports education and Alfamart Sport sponsors sport activities. With the store chain always always willing to give, Alfamart SMEs help the small and medium entrepreneurs in the surrounding areas where Alfamart stores operate.


Adhering to the vision to empower small and medium entrepreneurs in Indonesia, Alfamart first opened the opportunity for franchise in 2001, and currently the number of franchise stores has grown to 1,500. With more than 50,000 employees, Alfamart is one of the largest single employers in Indonesia, hiring up to 1,500 people per month.


Over the years, Alfamart has been awarded with prestigious awards such as ‘Highest Store Equity Index’ from Nielsen (fourth time in a row), Top Brand Award from Marketing Magazine as well as Indonesia’s Best Brand Award (IBBA).



Alfamart is one of Indonesia’s leading retailers with more than 5,000 stores providing affordable, high quality everyday needs

Alfamart is one of the largest single employers in Indonesia, employing more than 50,000 people and hiring up to 1,500 people per month

It engages in multiple CSR activities

Asia’s Most Promising Brands 2017 – AirAsia

Asia's Most Promising Brands 2017 - AirAsia
Asia's Most Promising Brands 2017 - Kajaria



AirAsia is the leading low-cost carrier in the ASEAN region. The airline connects people and places across 132 routes, 40 of which are not offered by any other airline. It is a familiar name amongst frequent flyers in the ASEAN region due to its attractive prices and the no frills policy of the company. The company has managed the herculean task of lowering the cost of connecting people and places while not compromising on the safety of its employees or customers.


The company had humble beginnings and in 2002 started with only two aircrafts plying six routes in Malaysia, but AirAsia transformed itself over a period of nine years into a company which now covers 65 destinations in 18 countries. AirAsia now employs over 8,000 staff and has a market capitalaisation of just over RM 7.06 billion. It is the only truly ASEAN airline that is capableof catering to the 600 million strong population of the region. The company adopted a low-cost philosophy and remained true to its image as a low-cost carrier and a people’s company.


AirAsia made a decision to swap its ageing fleet of Boeing B737s for the new Airbus A320 which had higher capacity and yet were more fuel efficient, reliable and cost efficient than the older fleet. Due to this decision, the airline now has the largest and newest fleet of Airbus A320s in the ASEAN region. The cost per available seat kilometre of the airline is only US 3.67c.


The company markets itself with youthful energy and a cheeky sense of fun, both of which can be witnessed in its campaigns and branding strategies. The company started out by taking a simple step– providing online booking. It was the first airline to go ticketless in 2002; this increased the customer’s convenience while proving to be cost-efficient for the company.


They operate a fleet of the Airbus A320 aircraft, representing one of the world’s most technologically advanced, safest and most reliable passenger aircraft. Air Asia’s fleet is one of the youngest in the region, with an average age of just 3.5 years. There are currently over 150 Airbus A320s in service and another 200 orders have been placed for the new A320neo. AirAsia now stamps its dominance in Asia with a record total of 475 narrow bodies on order with Airbus.


AirAsia started out with a dream of making flying possible for everyone. Since 2001, the company has experienced rapid progress and steadily risen to become the world’s best low-cost carrier. Its expansive network that spans across 20 countries is just one of the signs of its rapid growth and innovative approach to the industry.



AirAsia has been awarded the World’sBest Low Cost Airline award by Sky trax for Four consecutive years – 2009, 2010, 2011, and 2012

It was named the ATW Value Airline of the Year in 2012

It was named Best Asian Low-Cost Carrier by TTG Travel Awards in 2011

Asia’s Most Promising Brands 2017 – Kajaria

Asia's Most Promising Brands 2017 - Kajaria
Asia's Most Promising Brands 2017 - Kajaria



Almost too quietly, India has evolved into the third largest tile market in the world. This drive was accomplished by macroeconomics and seriously influential companies such as Kajaria. Indeed, from an unpretentious beginning when it started 28 years ago, Kajaria has grown rapidly and today straddles the Indian tile firmament like a colossus. Its 11 state-of-the-art plants churn out a massive range of tiles each year, matching step for step developments in international markets.


Discipline, integrity and rectitude, these are just some of the words that define Ashok Kajaria, founder of Kajaria Ceramics. He has brought and assimilated these personal virtues into his company and ensured that they are imbibed at every level of the organisation. With an engineering degree from the University of California, Los Angeles, he founded a company that would go on to become one of the most respected brands in the country and change the
very foundations of the tile industry. The first manufacturing plant was set up in Sikandarabad, Uttar Pradesh, in 1988, with an initial capacity of one million square metre.

One of Ashok Kajaria’s firmest beliefs is that ‘to fulfil a need, people buy products most easily accessible to them, choosing high-quality merchandise over suspect products’. With this idea as his guidepost, he embarked on a mission to create a globally recognised brand. From the very beginning, his company was steeped in uprightness delivering both quality and dependability.

It is on these sound principles that Kajaria was founded. Today, it is by far the country’s largest manufacturer of ceramic and vitrified tiles.


Kajaria, the leader by far in the ceramic tile industry in India has always been ahead of the innovation curve. Its product offerings have often been the measure of tomorrow’s markets and almost always the trend setters. Kajaria is the first Indian tile manufacturer to receive an ISO: 9001 accreditation. Kajaria is also the world’s most certified tile company. It is also ranked 184th amongst the most valuable companies in India’s list of the top 500 organisations with over 2000 designs in its portfolio.


In order to maintain its leadership position, the company participates aggressively in various trade exhibitions to imbibe the customers’ needs and perspective for further development.

Kajaria has launched several exclusive showrooms: Kajaria Galaxy, Kajaria World, Kajaria Star, Kajaria Studio and Kajaria Prima that exhibit 360-degree product portfolios and give customers a first-hand experience of the product.

Kajaria makes extensive use of television as a medium to connect with its target audience. It launched its new brand campaign ‘Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain’ starring superstar Akshay Kumar. And to further promote the campaign they took to print, digital, airport signages and other mediums to spread the word.


Kajarias’ most valued relationship is with its customers. It has and will always provide its customers and stakeholders products and services that surpass their expectations, even when it comes to communication. With their latest brand campaign Kajaria is not just making a statement but strengthening its association with ‘Make in India’.

For its stakeholders, Kajaria stands for excellence, diversity, availability, affordability and other relevant attributes synonymous with the pride of ownership.



Kajaria is India’s largest manufacturer of  ceramic and vitrified tiles.

It has also been ranked as the world’s 9th largest tile company.

Its’ tiles are exported to more than 30 countries.

It operates 11 state-of-the-art plants in India.

In India, digital glazed vitrified tiles were first introduced by Kajaria.

It forayed into Sanitaryware and Faucets under the brand name – Kerovit.

Asia’s Most Promising Brands 2017 – Indiabulls Real Estate

Asia's Most Promising Brands 2017 - Indiabulls Real Estate
Asia's Most Promising Brands 2017 - Indiabulls Real Estate



Since its inception, Indiabulls Real Estate has earned a distinct reputation for building projects that turn “places into inspiring spaces”


Indiabulls Real Estate was incorporated in the year 2005 with the focus on construction and development of residential, commercial & SEZ projects across major Indian Metros & London. Today, the company ranks third amongst the top Real Estate companies with a total Gross Development value of INR 33,668 crores and a net worth of INR 4,819 crores as of June 30, 2016.


The five factors that set India Bulls apart from the rest of the competition are –

  • Quality standards
  • Differentiated value proposition
  • Architecture and Design
  • Location of Projects
  • Ethical Business practices

Indiabulls Real Estate stands for excellence and luxury in residential and commercial properties. It was incorporated in 2006 with its focus on construction and development of residential, commercial and SEZ projects across major Indian metros. To grow its footprint internationally, and to give wings to its global ambitions, Indiabulls branched out to London a couple of years ago with some of the most marquee projects in the heart of upscale central London.


Indiabulls Real Estate’s strategic partnership with Farallon Capital Management LLC of USA was instrumental in bringing the first FDI into real estate in India. Currently IBREL has 15 on-going projects in India with total saleable area of 357.8 lakh sq.ft. It also has four new projects that are planned to be launched shortly with total saleable area of 87.5 lakh sq.ft. planned.  The company has a fully paid for land bank of 1,010 acres and also possesses 2,588 acres of SEZ land at Nashik, Maharashtra.


Some of the iconic landmarks of IBREL that have redefined commercial spaces in Mumbai are One Indiabulls Centre & Indiabulls Financial Centre with over 3 million sq.ft. of sprawling commercial space. Indiabulls Real Estate has delivered a record 3.3 million sq ft developed space valued at $ 1 billion (within 4 years of inception). This is fastest and largest delivery in value of terms by any Indian real estate developer in the same time period.


Indiabulls is strongly committed to ethical business practices and integrity and passion for customer satisfaction. The company aims to foray into new ventures that would deliver value to all its stakeholders alike. It aims to be a market leader in all the segments that it operates in and promote a culture of Excellence at all times.

Asia’s Most Promising Brands 2017 – Cera Sanitaryware Limited

Asia's Most Promising Brands 2017 - Cera Sanitaryware Limited


Cera Sanitaryware Limited, India’s fastest growing company in the bathroom solutions segment started its commercial production of Sanitaryware in 1980. Today, CERA opens the doorway to the world of style by offering an extensive product portfolio that includes high end showers, steam cubicles, and whirlpools, besides faucets, sanitaryware, kitchen sinks and mirrors, which has become CERA the primary choice of customers. Foraying into a new arena, CERA also launched an array of stylish wall and floor tiles. The range includes HD digital wall tiles with matching floor tiles, digital glazed vitrified tiles, and vitrified tiles with nano technology.


Growth has remained uninterrupted, only outperforming itself. For CERA, its responsibility does not end by manufacturing quality products. A team of over two hundred technicians across India provide prompt after-sales services to its customers.


CERA a well-known brand amongst the consumers, has the largest range of products that are designed keeping in mind the preferences and taste of modern consumer. The products are manufactured at the state-of-the-art manufacturing plant that adheres to highest standards of quality. Added to this, the company has pan India presence with 10 CERA Style Studios, over 100 CERA Style Galleries, 1400 Dealers and over 10000 Retailers-factors that contribute to its image.


CERA uses Television, Press, Digital and OOH as its main mediums of communication to connect with Architects, Interior Designers, Consultants and Trade, besides the End Consumers and this strategy has helped in building a strong image amongst the users.

CERA has been chosen as the top brand in a number of consumer surveys held recently. CERA has been presented the Gold Award in the bathroom & fittings and sanitaryware category by the Readers’ Digest Trusted Brand Survey. CERA has also bagged the Product of the Year award for four years in a row, for Cerenity in 2014, Sanitaryware & Bathroom Fittings in 2013, Nano Technology in 2012 and for the Snow White Range in 2011. CERA was conferred Power Brand for two years, in 2012 and 2013, which is awarded to top 100 brands in the country. CERA received Asia’s Most Promising Brand award for the year 2012-13.


Supported by a culture of product innovation, Cera has been a pioneer in the sanitaryware industry since its inception.

The latest innovations being the introduction of CERA Style Studio on Wheels, a display van that takes the products to the door steps of the architects / designers at a time and date convenient to them. CERA also recently introduced dual colour wash basins and matt finished wash basins – another innovation.

CERA also introduced rimless WCs-yet another innovation.

India’s first sanitary ware to use natural gas fired kilns;

India’s first sanitary ware to launch 30 colours;

India’s first sanitary ware to introduce bath suites;

India’s first sanitary ware to get ISO 9002;

India’s first sanitary ware to obtain ISO 14001;

India’s first sanitary ware to manufacture One-piece WC;

India’s first sanitary ware to market twin-flush ceramic cisterns;

India’s first to introduce bath suites

CERA India’s most preferred home solutions brand stands for its modern design, superior quality, excellent value, brand entrenchment, understanding the consumer needs besides prompt after sales service. With CERA, style blends with innovation to reveal a new dimension of modernity. CERA – Reflects your style.



India’s first sanitaryware company to obtain ISO 9002 and ISO 14001.

From a sanitaryware brand, CERA is now a total bathroom solutions provider.

CERA is well known for its innovation, design and style. It has been awarded Product of the Year 4 times in a row for its innovations

Annual turnover of  821.66 Crores INR in F.Y. 2014-2015