Asia’s Most Promising Brands 2017 – Cathay Singapore

Asia's Most Promising Brands 2017 - Cathay Singapore
Asia's Most Promising Brands 2017 - Cathay Singapore

EXEMPLERY EXPERIENCES

 

Cathay – the premier organisation engaged in providing quality family entertainment, lifestyle and property management services to the community, strives to be innovative and is constantly on the forefront of the industry to develop new and interesting entertainment and leisure experiences for the enjoyment of its customers in Singapore.

 

BLAZE TO BRILLIANCE

Cathay organisation’s history in the local movie entertainment industry began on July 18, 1935, when it was incorporated in Singapore as Associated Theatres Ltd. Its first cinema, The Pavilion, opened in Kuala Lumpur in 1936. Three years later, curtains were raised at The Cathay Cinema on 3rd October to an audience of more than a thousand who watched the premiere of “The Four Feathers” in Singapore’s first air-conditioned cinema housed in Singapore’s first skyscraper, the Cathay Building.

 

Cathay is committed to providing safe and fun quality entertainment, leisure and lifestyle products and services to its customers in Asia, by enhancing customer satisfaction, using state-of-the-art technology and entertainment venues.

 

In the 1990s, Cathay expanded beyond film production, distribution and exhibition into other businesses. On July 14, 1999, when Cathay Organisation mounted a reverse takeover on IMM Multi-Enterprise Ltd (IME) which was then listed on the SESDAQ, IME was subsequently renamed Cathay Organisation Holdings Ltd.

 

Cathay in its quest to innovate and re-invent made a trend-setting move, its single-screen Cathay cinema at Handy Road was converted into a multi-screen theatre and another cinema located in the heart of Orchard Road was converted into a six-screen cineplex housed within a major entertainment complex. With superior projection and sound facilities, Cathay Cineplex, Orchard quickly became a top draw for avid movie-goers looking for top-of-the-line cinematic experience.

 

Cathay is a leading company engaged in the businesses of entertainment, leisure, lifestyle and property management services. Cathay Cineplexes Sdn Bhd operates and manages 26 screens in Malaysia. Cathay Cineplex has 16 screens while Cathay Cineplex City Square Johor Bahru has 10 screens. These cineplexes are all equipped with digital sound systems, plush cinema seats and a computerised ticketing system with seat selection features.

 

Power FACTS

In December 2000, Cathay Cineplexes Pte Ltd became Singapore’s first cinema operator to achieve ISO 9002 certification awarded by the Singapore Productivity and Standards Board (PSB)

In the 1990s, Cathay expanded beyond film production, distribution and exhibition into other businesses

Cathay strives to be innovative and is constantly on the forefront of the entertainment industry to develop new and interesting experiences for the enjoyment of its customers in Singapore

Asia’s Most Promising Brands 2017 – Berina Cosmetics Private Ltd

Asia's Most Promising Brands 2017 - Berina Cosmetics Private Ltd
Asia's Most Promising Brands 2017 - Berina Cosmetics Private Ltd

CREATE COLOR CREATE FASHION

 

Berina Cosmetics Private Ltd., launched by the Berina Professionals from Thailand, sells a variety of products ranging from professional hair colours to professional range of hair gadgets and cosmetics.

 

Berina presents the widest range of hair care products of unique, peerless and international standards at reasonable prices to cater to the dream of long, beautiful hair. Berina is famous for creating the most innovative, sophisticated, high-performance and natural hair care products in keeping with people’s needs and desires. Their mission is to educate people about the hair and update people by executing workshops, seminars, testimonials and conferences. Berina’s R&D (Research & Development) team works on finding best hair treatments.

 

Berina is well received in the Indian market and the brand has seen a significant increase in their consumption ratio and is doing specific promotion across print media, emphasising strong presence on online news portals and social media platforms to target digital consumers. The brand also conducts educational programs through seminars, workshops, conferences and free testimonials to reach out to the consumers.

 

Berina aspires to be synonymous to the phrase ‘Best hair care solution’and make every hair type shiny and soft. Berina competes with the likes of L’Oreal, Wella, Matrix, TRESemme and Revlon. Their hair colour range enacts true colours; hair spa and hair serum have been received enthusiastically by the market. The products stand to their promises; meet the requirement and desires of their consumers making them strong competitors to the market leaders.

They have several touch points like social networking accounts, websites, exhibitions and seminars to educate the customers about hair, hair care, and hair maintenance.

 

Berina‘s success goes beyond the hair colour category, they also excel in hair professional products viz. hair straightener cream, extra straight cream, rebonding cream, bleaching powder, highlighter, peroxide cream, hair spa, heat protector, hair solution, hair coat, shiny wax, almond milk, shine up spray, hair setting, shampoo, conditioner, leave on conditioner, hair spray, hair styling mousse.

Berina is one of the most innovative and costs sensitive brands and live up to its name by consistently introducing hair products to redefine the women of times.

 

The management promises to provide the best quality at a reasonable price, with prompt delivery and satisfactory services. The brand follows its motto “The success of the company lies in the satisfaction of our customer”.

 

Power FACTS

Follow Berina on Facebook, Instagram and Twitter

Brand features in Style Speak Magazine and Femina Spa and Salon

Asia’s Most Promising Brands 2017 – Aspial Corporation Limited

Asia's Most Promising Brands 2017 - Aspial Corporation Limited
Asia's Most Promising Brands 2017 - Aspial Corporation Limited

FINER THINGS IN LIFE

 

Offering distinctively unique designs, Aspial is a premium brand of fine contemporary jewellery in Singapore. A leader in innovation, Aspial appeals to the sophisticated, affluent and discerning woman who appreciates the finer things in life. Aspial has exclusive rights for some of the world’s most prestigious jewellery brands like Balocchi Preziosi, Laurentia and K di kuore.

 

Aspial Corporation Limited started out as a traditional jeweller, Lee Hwa Goldsmiths & Jewellers Pte Ltd, in November 1970 with the first shop at Circuit Road. From its humble beginnings, the company has grown to become a contemporary jewellery group in Singapore and was the first and only listed jewellery retailer on the Singapore Exchange (till 28 May 1999).

 

The company manages a wide spectrum of businesses which includes jewellery retail, property development and financial services. Aspial delivers quality lifestyle products and services and enjoys its value-added partnerships with customers, suppliers, business partners and employees.

 

In 2001, the company’s name was changed to Aspial Corporation Limited. In the same year, the premium Aspial brand was launched with a lush contemporary boutique concept. Also, Aspial Corporation acquired the distribution rights for world’s first Purple Gold jewellery, which is endorsed by World Gold Council.

 

The company’s Aspial brand consists of top range products, followed by Lee Hwa Jewellery, Goldheart and CITIGEMS which cater to the younger people. Lee Hwa is a vendor of contemporary fashion jewellery with a chain of 22 boutiques in Singapore. This range targets women who are ‘fashion savvy and lead a cosmopolitan lifestyle’. Formerly dealing in yellow gold jewellery, it changed to white gold jewellery in the 1990s, when the company felt there was a need to modernise the image of the company.

 

Aspial Corporation holds a stable of brands including Aspial, Lee Hwa Jewellery, Goldheart Jewelry and CITIGEMS brands with a total of over 70 boutiques in Singapore and South East Asia. The brand embodies the ‘lifestyle fashion savvy and contemporary woman’.

 

Power FACTS

Aspial is a premium brand of fine contemporary jewellery

The group earned a net profit of approximately S$85.5 million in FY2013, which represented a surge of 29 per cent from S$66.3 million reported in the previous year

Aspial Corporation holds a stable of brands including Lee Hwa Jewellery, Goldheart Jewelry and CITIGEMS

Asia’s Most Promising Brands 2017 – Alfamart

Asia's Most Promising Brands 2017 - Alfamart

COMFORTABLE SHOPPING

Alfamart is one of Indonesia’s leading retailers with more than 5,000 stores providing affordable, high quality everyday needs. Each of its stores is founded on a ‘community store’ philosophy that shows its commitment as good corporate citizens by aiding the development of the community.

 

Staying true to the philosophy of a community store, every Alfamart store is dedicated to deliver friendly and genuine customer services and care for the surrounding community. To scout the best locations, Alfamart’s surveyors explore different cities to identify the locations, evaluate market potentials, traffic, competitions and consumer segmentation. The growth ofAlfamart stores is approximately 20 to 25 per cent per year.

 

Nice, clean and comfortable shopping environment and a systematic display to make it easy for consumers to find products are some of the important aspects that add to Alfamart’s friendly and genuine service. Alfamart sets high standards of integrity, innovation, quality, productivity, teamwork and customer satisfaction. These basic values are the foundation of the company’s corporate culture.

 

Alfamart participates in growing the surrounding community through its corporate social responsibilty (CSR) programmes that are divided into different categories. Alfamart Care helps the community through social activities, Alfamart Clean & Green works for a cleaner environment, Alfamart Smart supports education and Alfamart Sport sponsors sport activities. With the store chain always always willing to give, Alfamart SMEs help the small and medium entrepreneurs in the surrounding areas where Alfamart stores operate.

 

Adhering to the vision to empower small and medium entrepreneurs in Indonesia, Alfamart first opened the opportunity for franchise in 2001, and currently the number of franchise stores has grown to 1,500. With more than 50,000 employees, Alfamart is one of the largest single employers in Indonesia, hiring up to 1,500 people per month.

 

Over the years, Alfamart has been awarded with prestigious awards such as ‘Highest Store Equity Index’ from Nielsen (fourth time in a row), Top Brand Award from Marketing Magazine as well as Indonesia’s Best Brand Award (IBBA).

 

Power FACTS

Alfamart is one of Indonesia’s leading retailers with more than 5,000 stores providing affordable, high quality everyday needs

Alfamart is one of the largest single employers in Indonesia, employing more than 50,000 people and hiring up to 1,500 people per month

It engages in multiple CSR activities

Asia’s Most Promising Brands 2017 – AirAsia

Asia's Most Promising Brands 2017 - AirAsia
Asia's Most Promising Brands 2017 - Kajaria

LEADER IN LOW COST AVIATION

 

AirAsia is the leading low-cost carrier in the ASEAN region. The airline connects people and places across 132 routes, 40 of which are not offered by any other airline. It is a familiar name amongst frequent flyers in the ASEAN region due to its attractive prices and the no frills policy of the company. The company has managed the herculean task of lowering the cost of connecting people and places while not compromising on the safety of its employees or customers.

 

The company had humble beginnings and in 2002 started with only two aircrafts plying six routes in Malaysia, but AirAsia transformed itself over a period of nine years into a company which now covers 65 destinations in 18 countries. AirAsia now employs over 8,000 staff and has a market capitalaisation of just over RM 7.06 billion. It is the only truly ASEAN airline that is capableof catering to the 600 million strong population of the region. The company adopted a low-cost philosophy and remained true to its image as a low-cost carrier and a people’s company.

 

AirAsia made a decision to swap its ageing fleet of Boeing B737s for the new Airbus A320 which had higher capacity and yet were more fuel efficient, reliable and cost efficient than the older fleet. Due to this decision, the airline now has the largest and newest fleet of Airbus A320s in the ASEAN region. The cost per available seat kilometre of the airline is only US 3.67c.

 

The company markets itself with youthful energy and a cheeky sense of fun, both of which can be witnessed in its campaigns and branding strategies. The company started out by taking a simple step– providing online booking. It was the first airline to go ticketless in 2002; this increased the customer’s convenience while proving to be cost-efficient for the company.

 

They operate a fleet of the Airbus A320 aircraft, representing one of the world’s most technologically advanced, safest and most reliable passenger aircraft. Air Asia’s fleet is one of the youngest in the region, with an average age of just 3.5 years. There are currently over 150 Airbus A320s in service and another 200 orders have been placed for the new A320neo. AirAsia now stamps its dominance in Asia with a record total of 475 narrow bodies on order with Airbus.

 

AirAsia started out with a dream of making flying possible for everyone. Since 2001, the company has experienced rapid progress and steadily risen to become the world’s best low-cost carrier. Its expansive network that spans across 20 countries is just one of the signs of its rapid growth and innovative approach to the industry.

 

Power FACTS

AirAsia has been awarded the World’sBest Low Cost Airline award by Sky trax for Four consecutive years – 2009, 2010, 2011, and 2012

It was named the ATW Value Airline of the Year in 2012

It was named Best Asian Low-Cost Carrier by TTG Travel Awards in 2011