• By ibrands 360

anchor-panasonicEstablished in 1963, Anchor is the second largest manufacturer of electrical construction materials in India and is a vital part of Eco Solutions Company of Panasonic Corporation, Japan. It manufactures and distributes products under Anchor and Panasonic brands and is the exclusive promoter of products from Ave Italy for switches and home automation in India. Around 55 offices across India and a gigantic distribution network define the strength of Anchor Electricals. Additionally, it reaches out to the influencer fraternity such as architects, interior designers, builders, developers and electrical consultants through its dedicated projects division.



  • Anchor holds a majority market share in switches in India, net turnover stands at INR 15,840 million
  • The CAGR of the company for the last three years is about 115 per cent
  • Anchor Electricals won the ‘Masterbrand 2014’ award, was voted as ‘Consumer Super brand for Switches 2014’ and also as ‘Trusted Brand for Electrical Products’ by Reader’s Digest Survey

Anchor holds a majority market share in switches and with a net turnover of INR 15,840 million, it is the second largest electrical building constructions manufacturer in the country. Anchor is steadily increasing its market share across other verticals such as wires and cables, switchgears, lighting and fans. Best-in-the-globe manufacturing, product design, development expertise, superior after-sales-service and support are Anchor’s core competencies as a brand.

Best-in-quality electrical products across several price points meeting the needs of India’s socio-economic spectrum are the first impressions of Anchor. The company is growing at compound annual growth rate (CAGR) of about 115 per cent. Panasonic technology has strengthened the brand’s design and product development capabilities further. It has also led to modernisation of its manufacturing units.

Anchor Electricals showcases the ability to develop and market technologically superior lifestyle products. Being a part of Panasonic Corporation’s Eco Solutions Group, Anchor has committed itself to the ‘Green’ movement, unveiling new products that are energy efficient and made from environment friendly materials. Since 2008, it stopped its profitable production and sale of incandescent bulbs as part of the energy conservation drive proactively initiated by the company in line with the Eco-ideas directive of Panasonic, Japan.

Anchor Grip – a unique product by Anchor Electricals – was the first insulation tape in the country to introduce FR PVC insulation. Anchor’s future plans entail growing its electrical solutions business in the domains of energy generation, conservation and management. It intends to add new value to lives of people across the nation through innovative solutions.

The brand has various awards and accolades to its credit. Anchor Electricals won the ‘Masterbrand 2014’ award, was voted as ‘Consumer Super brand for Switches 2014’ and also as ‘Trusted Brand for Electrical Products’ by Reader’s Digest Survey. The company also won ‘Global HR Excellence Award’ for innovative HR practices.

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