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ALIVE IS AWESOME

  • By ibrands 360
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Alive is Awesome- these three words sum up what Cinthol stands for – pushing the limits to live every moment to the fullest. It is about inspiring courage, evoking curiosity and fanning the passion for life. With Cinthol, something as ordinary and routine as bathing becomes an exhilarating and awesome experience.

From refreshingly alive baths to intensely alive fragrances – each of Cinthol’s premium personal care products offers a unique and awesome experience. Cinthol has been a flagship brand from over 60 long years, which has a large personal care product range which includes soaps, body deodorants, talcs and shower gels.

The brand inspires to step out of the stale and embrace the fresh and the new. It gave the nation a fresh way of looking at bathing.

Cinthol has five kinds of soap varieties. The variants include the ‘original’, a deodorant and complexion soap, which has high Total Fatty Matter (TFM) which keeps skin healthy and glowing. It is recommended by doctors to reduce the risk of skin problems. Confidence plus – the germ protection deodorant soap has its anti-bacterial properties which gives 99 per cent germ protection. Also, the insta deodorant provides an all day protection. The fourth variant is Cool, the cooling deodorant soap that keeps the skin fresh and alive. The fifth category is Lime which revitalises the senses with its enhanced lime freshness for a fantastic bathing experience.

Cinthol was launched on India’s Independence Day in 1952 and since then, it has been endorsed by celebrities like Bollywood actors-Vinod Khanna, Shah Rukh Khan and Hrithik Roshan and cricket superstars such as Imran Khan and Virat Kohli. With premium international fragrances and innovative designs, it is undoubtedly one of the coolest grooming experiences across soaps, deodorants, talcum powders and shower gels – and the choice of a vibrant, young India.The group has always actively championed corporate social responsibility. They are also exploring ways to further this commitment through ‘shared value’ initiatives that create both social and business benefits. They have crafted a vision for playing a part in creating a more inclusive and greener India called ‘Godrej Good & Green’.

As part of the ‘Godrej Good & Green’, they aspire to train one million youth in skills that will enhance their earning potential, achieve zero waste, carbon neutrality and a positive water balance, while reducing specific energy consumption and optimising the use of renewable energy.

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