• By ibrands 360



Evolving from a sponge iron manufacturer to a diversified behemoth, Adhunik Group is one of the fastest growing corporate houses in India. It is a leading player in core sectors like steel, power and mining. The company has been able to reach an annual turnover of INR 40 billion in just nine years.



  • The group has created a distinct place for itself in just nine years of its existence, reaching an annual turnover Rs 40 billion
  • Over 60 per cent of the company’s revenues comes from old and loyal customers
  • Strict adherence to globally benchmarked quality standards

The company’s clientele include prestigious organisations like Tata Motors, Mahindra & Mahindra, BHEL, Powergrid, Amtek Auto, Ashok Leyland, SKF Bearings and Jindal Saw Pipes among others. Adhunik Metaliks has been able to attract product approvals from all major Indian OEMs related to the automobile, capital goods and engineering sectors.

Proactive investments in state-of-the-art equipment have helped Adhunik maintain world-class quality in their manufacturing processes. The company is also accredited with ISO 9001:2000, TS 16949, BIS and RDSO certification. Adhunik Metaliks procures over 90 per cent of its raw materials from within a 200-km radius from its manufacturing unit which results in enhanced efficiency.

Adhunik follows a comprehensive internal communications strategy. Adhunik’s strength comes from its people and they are committed to recruiting, rewarding and retaining the best minds in the business. They develop communication strategies, plans and processes with cross-company teams to drive and support key business initiatives and company brand.
A popular initiative is the ‘Log-on-to MD’ wherein the employees can directly approach the managing director through a toll free number and communicate their views, grievances and suggestions. This number has been activated at various units of the Adhunik Group. When an employee calls on this number, he gets connected to an answering machine which is placed at MD’s Office. The employee can leave his views in the form of a message along with his employee code or any other relevant details to indicate his identity.

Adhunik’s strong and quality-conscious team ensures conformance to globally benchmarked quality standards, right from incoming raw materials to manufacture of intermediate products to the production of finished goods. It has invested in a state-of-the-art quality control laboratory with sophisticated equipment like Jominy testing equipment, Brinell cum Rockwell digital hardness testing machine, mobile spectrometer, portable alloy analyser and portable infrared radiation pyrometer among others.

The brand Adhunik has gained trust of its customers, stakeholders, employees and of the society. It has gained confidence of its consumers in terms of quality and satisfaction. Over 60 per cent of the company’s revenues are derived from over-five-year-old customers. Adhunik Metaliks Limited has been awarded the ‘Star Performer’ (Large Enterprise) for 2013 by EEPC for outstanding contribution to engineering exports.
It also received the ‘Greentech Environment Award’ in the Gold category in 2013 and in the Silver category (metal & mining sector) in 2011 and 2012 for its outstanding achievement in environmental management.

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