• By ibrands 360

prestigeOver the last decade, the Prestige Group has firmly established itself as one of the leading and most successful developers of real estate in India by leaving its indelible mark on all asset classes. Today, the group is well known for its landmark developments that have won several accolades over the years.

BLAZE TO BRILLIANCE Founded in 1986, the group’s turnover has today crossed Rs 2000 crore – a leap that has been inspired by CMD Irfan Razack and marshalled by his brothers Rezwan Razack and Noaman Razack. Having completed more than 171 projects spanning 52.39 million sq. ft, today they have 63 ongoing projects covering 59.47 million sq. ft and 28 upcoming projects which will cover 31.96 million sq. ft of world-class real estate space across asset classes. In October 2010, the Prestige Group also successfully entered the capital market with an initial public offering of Rs 1200 crore.

FAITH FACTOR The company has a strong track record of superior quality and innovative design, complemented by timely delivery of projects at competitive prices. By virtue of this, the Prestige Group has moved much ahead of its counterparts in garnering customer goodwill. The secret of their success is the immense appreciation, loyalty and goodwill that they enjoy among their customers. Furthermore, a strong after-sales relationship has sealed their leadership position in the market. Any query/complaint from any client, past or present, is treated with the same urgency and priority. A past client is never neglected just because the sale is done and neither does the client’s relationship with the company end there. Via the ‘Falcon News’ – the in-house quarterly of the Prestige Group, with a circulation of over 27,000, every customer – both in India and abroad – is kept abreast of all developments within the company.

ENGAGEMENT THAT ENTHRALS The Prestige Group’s core communication strategy has been to ensure transparency in all their communication. They believe in diligently reporting all developments within the company and have tools like ‘Falcon News’ and several online forums to connect with their customers. Also, they are regularly featured in all media across the country, further strengthening their reach amongst the people.
Today, the group has grown to become the second largest developer in the country. This is a result of the quality of their offerings apart from a strong track record over the past two decades and, of course, effective marketing. The company has efficient marketing teams not just in Bangalore but also in Chennai, Hyderabad and Kochi. Apart from this, they cater to a large NRI customer base and have a strong presence, by word-of-mouth, in several countries across the globe.

INNOVEDGE Brand ‘Prestige’ has evolved with the times to ensure that they are trendsetters in the dynamic industry that they are a part of. From their unique marketing and advertising campaigns to their award-winning brochures, innovation has been the key word in all their ventures and initiatives. Not surprisingly, the Prestige Group is the only developer from Bangalore to receive the reputed FIABCI award for their software and residential facilities. Over the years, they have received global recognition by being the recipient of an array of international and national awards including several interior design awards for Morph Design Company, Shrishti Good Green Governance Awards, numerous Asia Pacific Property Awards, Cityscape Real Estate Awards and Indian Realty Awards for their residential commercial, retail, leisure, hospitality projects and tech parks.

BRAND PROMISE In an industry like real estate where there are a lot of promises made but not fulfilled, the Prestige Group has always delivered on its promises. The reason why they are so successful today is because they have garnered a lot of goodwill from their clients and enjoy a very positive image amongst them. Based on their track record, it would be safe to say that the group would reach great heights and create new benchmarks in the industry

1. Brand Prestige boasts of one of the most up-to-date, user-friendly and state-of-the-art websites.
2. The Prestige Group has introduced many fi rsts to Bangalore, namely The Forum –fi rst mall, Prestige Shantiniketan – fi rst township and Prestige Golfshire – fi rst golf villa development.
3. UB City, one of Bangalore’s bestknown landmarks, was built by the Prestige Group, in partnership with the UB Group.

1. 1986: The year in which the brand was established
2. Rs 2000 crore: The group turnover
3. 171: The number of projects that the group has completed till now
4. 2010: The year in which the group entered the capital market with an initial public off ering of Rs 1200 crore
5. 63: The number of ongoing projects under brand Prestige, they also have 28 upcoming projects

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