It is the most important quality of a marketer that he sticks to the committment that he promises to the market. Delivery to promises that a brand makes to its consumers is the single-point biggest focus to success. You go right and you strike big, you go wrong and its BOOM..

In this issue we have given our perspective as to why Virat Kohli holds the greatest future for Indian cricket. To me he seems the only cricketer who has the ability and charisma to really re-generate some interests in the fallen religion of the country. After Sachin and retirement of most legends of Indian cricket, the followership has drastically come down. Added with spicy mixture of muck, slander and controversies, Indian cricket has never taken a battering that it has taken in the last few years. Of course the other charismatic MSD has done most his bits to win India the maximum it could. But Sachin still lived in those. After Sachin it has been a sharp hitting fall for Indian cricket, even though the very charismatic MSD still existed. India is un-forgiving most times to its stars. The controversies and corruption really didnt help either. The BCCI is finally taking its measures to clean up. But at the same time it requires a face that can have the magical effect on the public. Virat Kohli does seem to be the one. Can Virat and the other breed of new Indian cricketers like Rohit Sharma, Ajinkya Rahane and all restore the lost faith. Virat does have the brand value. The values driven by attitude, passion and aggression. Only time shall tell whether his performance matches up with the brand promise. Just like a brand value means nothing when it does’nt cater and live up to its promise, similar is the situation with Virat Kohli and party. But if anyone does have the magic he does

We have covered other issues which we think are pivotal to the world of branding and marketing. We have presented interesting cases and facts. One of my personal favourites is the return of Liril. A brand created with PASSION and destroyed equally well. The reason, constant diversions from a massively developed brand ethos and promises that Liril had etched into the Indian consumers mind. Constant changes in advertising and brand positioning destroyed it mercilessly. Is  the new come-back going to restore the lost faith. I do hope so.

I do hope you have as much fun reading the stories as much we had researching and writing them.



About WCRC

World Consulting & Research Corporation, WCRC

WCRC New logo blueWorld Consulting & Research Corporation (WCRC) is Asia’s leading multi-dimensional consulting & media company with belief in its core values of innovation and intelligence which, in turn, create brand values. WCRC is in the business of Brand Architecture, Research, Media Publication, Entertainment, Image Consulting, Advertising and Engineering & Technology. We are a 360-degree consulting & media company that concentrates on creating greater brand value through innovations and intelligence. Through our industry knowledge, service expertise, people power, innovative techniques and passion for clients and their business, we strategise and deliver the best value to brands to enable them to increase brand value in the eye of their customers, enter new markets & fortify current markets, create new strategies through innovative marketing tools.

WCRC over the years have become a name to reckon in the field of brand research, rating & ranking and have created some of the best brand IPR’s in Asia like “Asia’s Most Promising Brands”, “India’s Most Promising Brands”, “Most Valuable Brands”, “Asia’s Best & Fastest Growing”, “Seal of Gold”, “No 1 – Most Recommended Brands” & “Most Admired Brands”. Our strong research focus on cross industries across continent have created a wider acceptability of the IPR’s from brands across Asia. WCRC have created multiple platforms for brands in the forms of coffee table books, magazines, digital applications & mobile applications to help brands enhance their image. Our pan Asia monthly magazines WCRC Leaders Asia and Brands Illustrated have been widely accepted by brands and corporate leaders from across Asia for its niche & high quality content. WCRC Leaders Asia has been recently voted as the “Best Multi-National Magazine of the year 2016” in the “10th MFI Award 2016”.

Our team of advisors have the experience of handling more then 1500 top and medium brands across industries. Our unparalleled experience in varied industry category from across continent Asia makes us the most sought after consulting & media company. We believe in our philosophy of “Innovations and Intelligence that build brand value”,  and thrive to deliver the best solutions to our clients which in-turn enhances their brand value, credibility & market penetration. We breath & live brands and treat all our clients as our family which helps us to create the best brand solutions for them.