UltraTech Cement Ltd, a part of the Aditya Birla Group – India’s first multinational corporation, is India’s largest and the world’s 10th largest producer of cement. Being India’s number one cement producer makes it imperative for UltraTech Cement to conform to the highest levels of quality and customer service expectations. UltraTech has succeeded in its efforts to move from being seen as a mere commodity manufacturer in the mindspace of its consumer to a customer-centric company, delivering not just technically sophisticated products, but providing technical support and services as well. UltraTech Cement is India’s largest single brand cement manufacturer and a key contributor to India’s cement industry holding a market share of 18 per cent among the country’s top five players in the business.
1. UltraTech Cement is India’s largest and the world’s 10th largest producer of cement
2. It holds a market share of 18 per cent among the country’s top five players
3. UltraTech has instituted a competition for engineering/ architecture students called “Innovate for India”