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Shazé is a premium lifestyle and gifting brand dedicated to providing the most discerning clients with finest pieces from around the world. It is about self expression and poised to offer clients a unique and diversified service to help design that perfect urban high street lifestyle.

FACTOIDS

  • Shazé is a premium lifestyle and gifting brand
  • At Shazé, they believe that design is a living form and thus must constantly evolve
  • It aims to embark on an aggressive retail expansion
  • Shazé was selected by Amazon as a preferred vendor

BLAZE TO BRILLIANCE
All Shazé creations are one-of-a-kind and hold the answers for lifestyle needs. With stores pan-India, Shazé boasts a line-up of jewellery, perfume, candle, scarves, watches, wrist bands, home décor, silverware, leather ware and religious idols, assuring something for everyone. Each creation is handpicked with a keen eye on subtlety, finesse, craftsmanship and uniqueness to keep with the demands of Shazé’s connoisseur clientele.

FAITH FACTOR
Shazé offerings are one-of-its-kind and unheard of in the country. With expertise in retail, it understands the needs of the consumer better than anyone else. To support their expertise, they have added a team of young and vibrant professionals who are aware of the changing consumer needs, which allows them to stay ahead and launch trendsetting products. Shazé was selected by Amazon as a preferred vendor in the first attempt and the brand is now in the process of developing its own storefront.

ENGAGEMENT THAT ENTHRALS
Shazé is an iconic brand which uses highly innovative and creative campaigns in establishing superior brand position.
It aims to embark on an aggressive retail expansion through multiple formats such as standalone stores, high street stores, shop-in-shop, franchising, pop-up stores and other innovative formats.

INNOVEDGE
Innovation is a way of life at Shazé. They believe that design is a living form and thus must constantly evolve. Therefore, they put great effort in creating design that delivers quality to the customers. It is this very culture that has led to tremendous success of the brand. According to them, building a brand is a tedious exercise which requires great attention to detail, quality and consistency. From store layout and packaging to visual merchandising and staff uniform, the brand exudes a true international look and feel in its presentation to the consumer.

BRAND EQUITY
Shazé wants to be a major player in the e-commerce business and it believes that this medium will be extremely prevalent where retail consumption is concerned. It believes that the future belongs to companies with intellectual property only. Thus they strongly believe in protecting their designs by patenting them and delivering to a level where the consumer will take the assurance of superior quality as a given. They believe that the key driver to growth in the business is to deliver true value to the consumer