49-malaysia-rice

 

 

 

 

 

 

country of origin : malaysia
industry : Food & Beverage

Promise Beacon
ƒ 2001: Became the first rice wholesaler in Malaysia to win the prestigious ISO 9001: 2000 Quality Management System certificate awarded by International Lloyd’s Register Quality Assurance.
ƒ Brand Equity’s Top 10 Most Visible Brand Award 2006.
ƒ The business covers activities ranging from processing, packaging to producing 20 different varieties of rice product under the flagship brand JATI.
ƒ Equipped with this array of ‘arsenals’, it is their firm conviction that, ultimately, Serba Wangi Sdn.Bhd. will secure the ‘lion’s share’ of the wholesale market amidst rising favourable perceptions.
ƒ It has realigned its position through JV undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty.