maggi-250x2012-MINUTES MAGIC

It’s been a favourite amongst kids and elderly alike when it comes to an instant light meal. It satisfies hunger and provides nutrition too. Maggi products help to bring out the best in every meal. Quick and easy solutions by the brand like soups, seasonings and sauces aid cooking and add flavours that make Maggi the most favourite and loved brand.
The brand over the years has helped the consumers enjoy nutritious and delicious meals and is continuing its legacy. With high quality ingredients and time-tested recipes, Maggi products deliver the real flavours that are the key to the world’s best-loved dishes.

FACTOIDS

  • The Maggi brand originated in Switzerland where in 1863 Julius Maggi created a recipe of fl avours to bring added taste to the meals
  • Maggi is synonymous with instant noodles and Nestle has 60 per cent market share of instant noodles in India
  • Maggi’s liquid seasoning is widely used in countries like Austria, Germany and Switzerland, to add tremendous fl avour to the home cooked meals
  • Nestle introduced a new variety of its noodles with ‘No MSG’, ‘Less Salt’, and ‘No Trans Fat’ to cater to the health conscious consumers

BLAZE TO BRILLIANCE
In 1947, Nestlé acquired the Maggi brand. Today the tradition continues around the world. Consumers have come to know and trust the Maggi brand for its high quality, convenience and nutrition. At the heart of the Maggi promise is authenticity.

FAITH FACTOR
Maggi’s liquid seasoning is widely used in countries like Austria, Germany and Switzerland to add tremendous flavour to home cooked meals. In ranging from mild to extra hot, Maggi Chilli sauces give consumers the ability to add just the right amount of heat to any dish. A staple in many Asian cuisines, Maggi’s coconut milk powder adds pure coconut flavour to one’s favourite curries, sauces and soups.

ENGAGEMENT THAT ENTHRALS
The brand Maggi originated in Switzerland where in 1863 Julius Maggi created a recipe of flavours to bring extra taste to the meals. This marked the beginning of the brand Maggi and its convenient products. Known for his nutrition-oriented approach, the Swiss government asked Julius Maggi to create a product that would be quick to prepare yet nutritious as more and more women were working outside the home. The results were a success — two instant pea soups and an instant bean soup.

INNOVEDGE
The famous Maggi instant noodles are advertised as ‘2 minute noodles’. Maggi noodles recently introduced a new variety of its noodles having ‘No MSG’, ‘Less Salt’, and ‘No Trans Fat’ to cater to the health conscious consumers. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88 per cent less total fat and 86 per cent less saturated fat than the competitors.

BRAND EQUITY
In India and Malaysia, Maggi instant noodles are very popular. Nestle has 39 per cent of the market in Malaysia where Maggi is synonymous with instant noodles and a 60 per cent share in India where it was the first instant noodle brand. Maggi is very popular in East Asia, South-East Asia and South Asia where Maggi seasoning is used in many soups, stir-fries, marinades and as a dipping/topping sauce. Maggi seasoning is commonly used in Asia as a ‘soy sauce’.