Founded in 2013, Lotus Greens Developers Private Limited is among the renowned players in the real estate market. Having a strong presence in Noida, Uttar Pradesh, the prime objective of the company lies in changing the skyline of the city with a number of quality constructions. Lotus Greens is primarily engaged in constructing residential, commercial, hospitality, education and healthcare space. Boasting of a highly qualified team committed to design and construction in an eco-friendly manner, Lotus Greens focuses towards providing quality housing to customers and valuing their needs along with providing quality and timely delivery.
BLAZE TO BRILLIANCE
Lotus Greens started its journey in February, 2013 but in a short span of less than 2 years, it has succeeded in making an impact on the National Capital Region’s (NCR’s) real estate industry.
Drawing inspiration from India’s national flower, the lotus, the company envisions creating a world where people can ‘live the difference’. Through expertise, reliability and quality, Lotus Greens is striving to build a legacy which can stand the test of time. Lotus Greens is known for driving sustainable green developments in NCR region and has delivered in excess of 15 million sq. ft of built up area. It has delivered quite a number of projects including Lotus Yardscape, Lotus Arena, Lotus Isle, Lotus Parkscape and, more recently, Woodview Residences in Gurgaon, Haryana. Apart from residential projects, it co-owns Lotus Valley International School, in partnership with Brown University, USA.
Its projects are an embodiment of the group’s strong ideals and commitment to nurture the future of India. Lotus Greens’ list of responsible initiatives includes the Aravalli forestation programme, the GRIHANASA prize for sustainable architecture and adoption of the Rotary Institute for special children, education of underprivileged children at Sanshil Foundation and Lotus Greens online carbon calculator.
ENGAGEMENT THAT ENTHRALS
Lotus Greens has also collaborated with renowned brands such as Four Seasons, FairField and Marriott to develop luxury hotels and service apartments. The group is also developing a world-class medical foundation to cover training, teaching, treatment, research and clinical practices. In September 2014, Lotus Greens unveiled a new brand identity, marking the first phase of brand and product communication for its consumers. The new brand logo has been designed by the Dubai-based branding and design agency, Brash Brands, which worked on projects such as the Burj Khalifa. The rebranding exercise has spiked brand coverage along with consumer feedback. The company has since been invited for various partnership activities at reputed industry forums.
Using augmented reality, the company tried to channel their promotional strategy to create an application for smart phones. The application – LotusGreensAR enables consumers to experience the projects via virtual walk. Aimed at inclusive brand partnership, company’s internal communication involves using latest technology to animate projects and brands. The strategy has helped establish the company as a ‘breakaway brand’.
Trust, quality, inspiration and reliability are the cornerstones of the Lotus Greens success story. The company believes in transparency which inspires commitment from all stakeholders; responsible approach inspiring confidence; quality to attain best-in-class practices and expertise along with sustainable development for new-age construction.
From brands and business agendas to corporate responsibility, Lotus Greens has been at the forefront of positive change in pursuit of its commitment towards creating a brighter tomorrow.