A brand of the Coca-Cola Company, Kinley water comes with the assurance of safety from a leading international beverage company. Kinley believes that the right to pure and safe drinking water is a fundamental right for everyone. Kinley’s market share in the retail bottled water segment, which ranges between 200ml and 5-litre bottles, is estimated to be around 21 per cent.
Kinley plants are equipped with reverseosmosis technology
Kinley is Coca-Cola’s third global bottled water brand along with Bonaqua and Dasani
In 2014, its logo was changed from a water line to a water drop
Kinley’s tag line has also been changed to ‘Boond Boond Mein Sachchai’ from ‘Boond Boond Mein Vishwas’
BLAZE TO BRILLIANCE
Ever since its re-entry into the Indian market in 1993, Coca-Cola has been refreshing the consumers with its several beverage brands including the packaged drinking water, Kinley, which has built a solid foundation and is on a clear march towards profitable growth. Kinley is the company’s third global still bottled water brand along with Bonaqua and Dasani, the latter being a leading brand in the US.
Offering a range of healthy, safe, high quality, refreshing beverage options to consumers, Kinley has gone on to establish an unmatched portfolio of the drinking water. The Company along with its bottling partners touches the lives of millions of consumers through a strong network of over 2.2 million retail outlets.
ENGAGEMENT THAT ENTHRALS
Believing in the long term growth potential of the country, Coca-Cola India has already committed an investment of $5 billion in its operations till 2020, starting 2012. The firm already provides direct employment to 25,000 people and indirect employment to 150,000 people.
With an enduring commitment to build sustainable communities, Kinley is focused on initiatives reducing environmental footprint, providing active support and healthy living, creating a safe, inclusive work environment for associates and contributing to the development of the communities in its operating areas.
Kinley uses the advanced reverse-osmosis technology, in addition to other processes, to purify the water before canning it. Moving ahead in its category, Kinley is sold in many European and Asian countries. It produces high quality bottled water available in Afghanistan, Bangladesh, Bulgaria, India, Maldives and Nigeria.
As part of its re-branding campaign in 2008, Coca-Cola changed the packaging of the Kinley water bottles. The new Kinley bottle was made in an ‘easy-to-hold’ shape with transparent labels. The new packaging design was introduced to offer a more convenient grip along with reaffirming the company’s commitment to purity.
However, Kinley now aims to increase the brand’s market share. Apart from changing its logo from a waterline to a water drop, Kinley’s has also changed its tag line to ‘Boond Boond Mein Sachchai’ from ‘Boond Boond Mein Vishwas’.