Jindal Steel and Power Limited’s (JSPL) Jindal Panther TMT Rebars envisions becoming a globally admired organisation that can enhance the quality of life of all stakeholders through sustainable industrial and business development. It aspires to achieve business excellence through the spirit of entrepreneurship and innovation, optimum utilisation of resources and adoption of sustainable procedures and practices.
BLAZE TO BRILLIANCE
Established in 2013, Jindal Panther TMT Rebars manufactures products using stateof- the-art technology having uniform and consistent properties.
The high-strength earthquake-resistant construction TMT rebars was the first product to be launched under Jindal Panther. Material backed with quality and test certificates, Jindal Panther TMT Rebars are delivered directly at the customers’ work site exclusive of any delivery cost. Sold at a fixed manufacturer recommended retail price, Jindal Panther TMT Rebars are available across the country through a wide network of dealers and distributors. Ensuring minimal wastage and ambiguity, materials are sold on a per-piece basis.
Jindal Panther TMT Rebars currently has a market share of one per cent in the Indian market.
Jindal Panther TMT Rebars enjoys extensive support of the top management and a committed team of people, having clear and precise communication targets. The company is consistent with the values of the parent organisation, which are rooted in innovation and excellence.
Adhering to the highest ethical standard, Jindal Panther envisages maximising returns to stakeholders along with a positive impact on the communities it operates in. Channel development, availability-supply chain management, quality of product, pricing and combating spurious brands riding piggy back on the Jindal brand name – Jindal Panther TMT Rebars considers these as the most critical factors for success.
ENGAGEMENT THAT ENTHARLS
Jindal Panther’s parent company, JSPL is a $3.8 billion industrial powerhouse and has a global presence in steel, power, mining and infrastructure sectors. Driven by a strong philosophy of innovation, JSPL is well known for its technological leadership in business as well as in its commitment towards social uplift.
In 2013, the year Jindal Panther TMT Rebars was launched, it won the ‘Most Promising Brand of the Year Dainik Purvodya North East Consumer Award’. With an extensive retail identity programme, products are routed through 42 distributors and 1500 dealers across the country. Jindal Panther TMT Rebars’ brand recall and trust is on rise.
As of today, JSPL operates the largest coal-based sponge-iron plant in the world and sports a large product portfolio which includes the world’s largest 121 meter rail. JSPL has also invested in pioneering energy-efficient and environmentfriendly technologies in India such as the construction of world’s first DRI plant via coal gasification. JSPL is also the first in the country to manufacture large-size parallel flange beams.
After having made substantial impact in the product category, Jindal Panther TMT Rebars now plans to go aggressive on both ATL and BTL front across the country. With the channel developed and product quality having been established, the brand now strives to work towards clinching the leadership position in its category. Enshrining the values of providing emerging India with state-of-the-art steel for its burgeoning housing development needs, the company is working to promote itself keeping in mind the sensitivity of having a national theme executed with local finesse.