Ever since its launch in November 1996, Aamby Valley has garnered a lot of curiosity and awe amongst people world over. The idea of independent India’s first planned city created a lot of expectations, that the brand has not only lived up to but has surpassed in many ways, enabling it to create a niche identity for itself. Today, Aamby Valley is synonymous with premium living that can be attributed to the demands of the 21st century Indian consumer.
Blaze to Brilliance
Set in the cusp of the pristine Sahyadris amidst spectacular natural biodiversity, Aamby Valley is Independent India’s first planned Hill city and home to India’s first exclusive gated community. Comprising of more than 10,000 acres of contiguous land which has been planned for a further expansion beyond 25,000 acres, it is a captivating city of ethereal charm. Aamby Valley is a magnificent architectural fusion of nature and manmade creations – a testimony to the triumph of human ingenuity.
There is no parallel or precedent to a development of this size, scale and grandeur anywhere in India. Hence the only competition to Aamby Valley City was and is Aamby Valley City itself. The brand has always stood for originality in thought, form and function and from the time of its inception has gradually been adding even more grandeur to the project. The challenges faced by the Brand has more to do with creating this awe-inspiring wonder with respect to infrastructure creation, manpower deployment, ensuring that nature was never compromised upon at any given point. The master planning and implementation team at Aamby has been quick to learn from their experiences and newer technological advancements in construction are being employed all the time. The customer excellence team along with city management and other support units deployed to serve citizens and visitors maintain the world-class infrastructure and facilities is of a scale that is unimaginable.
Taking pride in its world of premium living spaces including Palatial Villas in distinctive architectural styles, this valley of peace and happiness also offers the finest of lifestyle indulgences. From a fully functional Aamby Airport, diversified Watersports and high adrenaline Adventure facilities, Gourmet and Fine Dining Restaurants, to iconic landmarks including the World’s tallest multimedia fountain show to a host of club class conveniences, leisure & recreational amenities the City has it all. Its crowning glory is the Aamby Valley golf course that recently won the coveted world title of Best International Golf Course. Rolling acres of verdant greens, crisp clean mountain air, relatively high comfort index and a pleasant weather around the year has a benign influence on human longevity that makes living in Aamby Valley City an experience in celebrating life, every day.
Engagement that Enthralls
An iconic development of this kind needed to be marketed on a larger than life scale and no efforts have been spared to achieve this. Aamby Valley was the first Indian city to host the Laureus World Sports Awards, thus winning the opportunity to engage a bevy of global icons to be associated with the brand as ‘Evangelists’. These included the living legends of the globe from various fields including sports, music, films and entertainment. From Carl Lewis to Nadia Comaneci, Edwin Moses to Anna Kournikova, Amitabh Bachchan to Boris Becker, every single person associated with Brand Aamby Valley mirrored the stature and repute of the brand. The Aamby Valley Golf Course is an experience which has no parallel in the country. The fully floodlit 18-hole Championship Golf Course at Aamby Valley has hosted major golf events, premium tournaments and Asian legs of international championships. Some of the big events have been the inaugural edition of the Golf Premier League; the Mercedes Benz Golf Tournament; the ICICI World Amateur Golf Championship; the Economic Times Golf Challenge; the PGTI Players Championship; the Bengal Tiger Line Golf Tournaments and Aamby Valley Asian Masters – the Asian Tour golf tournament. Aamby Valley Golf Course has recently won the ‘Best International Golf Course’ award beating 88 participating countries from 7 continents across the globe, adjudged by a jury comprising 66 renowned golf professionals. The course also won ‘Trophée Harmonie’ and features amongst ‘The Rolex Top 1000 Golf Courses in the World’. Their New Year’s Eve blockbuster event, Gliterrati ushers in the New Year with gaiety & fanfare of unmatched proportion. As divas & celebrities from Bollywood and international entertainers rock the stage, an impressive guest list provides them with an opportunity to connect with potential investors and the right prospects.
Aamby Valley has the ability to anticipate what the discerning luxury consumers are looking for and delight them with products and services beyond their expectations and imagination. Besides being Independent India’s first planned hill city, the brand has a history of firsts in every aspect: It had the first fully functional CAT II C Certified Private Airport. The brand was also the first planned hill city in India to envisage and execute the largest PGA approved day & night 18 hole championship golf course spread over an expansive 254 acres. It had first of its kind real estate offerings including lifestyle Villas in distinctive architectural styles with floating Villas, Venetian Lake homes and many others are in the offing. It has India’s first fully integrated Adventure Park- 19° Degree North. It successfully launched the FOUNTAIN OF FORTUNE – a first of its kind Multi-media Fountain Show which is also the world’s tallest. For the first time International Broadway shows were there as a regular attraction in the city. It has the first International standard Sky Diving Centre. The brand is moving further upscale into first-of-its-kind ultra premium, super luxury villas with attached lifestyle and attendant amenities that are set to redefine lavish living in this part of the world. These add to the brand advantage at all levels giving brand Aamby continued success year after year.
At Aamby Valley customer satisfaction is vital; this is visible from the efforts taken to ensure that the best of facilities combined with the latest technology that are used to provide a lifestyle that is truly luxurious. At some places it sure is difficult to distinguish between dreams & reality.
1. Aamby Valley City has India’s First Fully Functional CAT II C certified private Hill city Airport.
2. Aamby Valley was the first Indian city to host the prestigious Laureus World Sports Academy Forum Awards thus winning the opportunity to engage a bevy of global icons to be associated
with the brand as ‘Evangelists’.
3. Aamby Valley was feted at the prestigious International Property Awards Asia Pacific 2012 for Highly Commended Single Unit Properties, Landscape architecture and Leisure development.