Established in 1990, Godrej Properties Limited (GPL) aspires to be among the nation’s top three real estate companies. Continuing to be the most trusted names in the country, Godrej Properties has been delivering superior values to all its stakeholders through the extraordinary and imaginative spaces created out of deep customer focus and insight. Based in Mumbai, Maharashtra, GPL has projects across 12 cities in India.
BLAZE TO BRILLIANCE
Established in 1897, the Godrej group was founded by lawyer-turned-locksmith Ardeshir Godrej. One of India’s most trusted brands, Godrej enjoys the patronage and trust of over 400 million Indians.
With seven major companies, Godrej’s wide range of product portfolio includes— real estate, FMCG, industrial engineering, appliances, furniture, security and agri-care among others. It has a turnover of over 3.2 billion dollars. A renowned Indian brand, Godrej’s 20 per cent of the business is done overseas and has a presence in more than 60 countries.
Godrej Properties’ marketing budgets are based on organisational objectives and goals. With a presence across all media formats and integrated media platforms, GPL has pioneered several path-breaking corporate campaigns.
The recipient of titles like, ‘Most Admired Retail Website’ by Asia Retail Congress and ‘Ethical Brand For Real Estate’ by CMO Asia, Godrej Properties Limited is trusted by consumers, business partners and financial communities. Led by highly-qualified cross functional teams, highest quality standards are followed for project-execution, materials and services.
In 2014, Godrej Properties Limited won Information Week – ‘Silver EDGE’ award for ‘automation of financial planning process’. GPL also won the ‘Most Admired Real Estate Sector Website of the year’ at the Global Brand Excellence awards, 2014.
ENGAGEMENT THAT ENTHRALS
The personality of the company— transparent, humble and down to earth— has helped Godrej Properties to stand out among their customers. The real-estate powerhouse believes in excellence in every activity which they take up and ensure to bring happiness and satisfaction to their customers.
All of Godrej’s product offerings are based on deep consumer insights and research. Godrej Properties Ltd is also the first real estate company to receive ISO certification. Timely delivery and possession along with regular updates of its various projects, legal documents, payment reminders and acknowledgment are among the five critical factors responsible for the success of the company.
It is one of the first companies to launch its property videos on YouTube channel while also using Flickr to increase consumer engagement with the company’s product and services. These online videos range from advertisements to project walkthroughs to highlight the features of the products, thus allowing viewers to get an actual sense of the property.
Promoting an eco-friendly environment for its properties, GPL introduced a concept for its Kolkata based project- Godrej Prakriti- a campaign conceptualised around natural habitat and building.
To stay ahead of the curve, the company launched an interesting Oxygen bar concept in malls for customers to experience the feeling of staying at Godrej Prakriti. The campaign was later recognised as the ‘best marketing campaign of the year’ at the CMO Asia awards.
The company believes its campaign reflects the needs, cultural nuances of geographies and aspirations of the target segment, while keeping intact the brand codes of trust, transparency and quality. GPL has been able to maintain good sales velocity across all its projects looking forward at every possible opportunity to engage with customers and ensure good recall and perceptions about the brand.