Part of the Godrej Group, one of the most admired conglomerates in India; Godrej Properties is amongst the most respected companies in the real estate sector. The company continues to win hearts with its quality projects and ethics that are synonymous with the legendary Godrej brand name.
Blaze to Brilliance
Godrej Properties brings the Godrej Group philosophy of innovation and excellence to the real estate industry. Each Godrej Properties development combines a 116-year legacy with a commitment to cutting-edge design and technology. Godrej Properties is currently developing residential, commercial and township projects with over 84 million square feet in 12 cities across India.
Godrej Properties has always embraced the notion that collaboration is the essence of excellence. To that end, they have worked with the best designers, architects and contractors within India and around the globe to deliver imaginative and sustainable spaces. By bringing together the best talent in the global real estate sector, Godrej Properties works to foresee the needs of each and every resident and create developments that will last long into the future. Over the past few years, Godrej Properties has received over 40 awards and recognitions, including “Corporate Governance of the Year” award from Accommodation Times and the “Best Emerging National Developer” award from ZEE Business. What matters more though is the continuous affirmation they receive from their customers. Each home or office that is constructed is a relationship, and each smile a confirmation of a job well done.
Godrej Properties is amongst the top developers in the country and believes in providing living and work spaces that foster imagination and better customer’s lives, through a deep understanding of their needs, tastes and preferences. The organization has built a solid tradition of trust and transparency by ensuring world class quality benchmarks, and by providing superior value. The brand believes in being transparent, not only during every customer engagement but right until its homes or offices are handed overa grand celebration for customers was recently held when 600 homes were delivered in its Godrej Prakriti project in Kolkata as promised. Being a part of the Godrej group, the company ensures that all of its projects have green certifications, leading to a sustainable and eco-friendly lifestyle residents can enjoy and an improved ecosystem in the project’s vicinity. The brand and its projects also represents the aspiration of the new young India and all of the developments are conceptualized with futuristic thinking leading to contemporary and modern structures that define current customer aspirations.
Over the years Godrej Properties has won many consumer awards including that of being the most trusted real estate brand in India. Many of its projects have also won accolades for design and construction quality, not to mention consecutive awards won over the years for Best business practice and corporate governance.
Engagement that Enthralls
In a competitive industry like real estate it’s very important to ensure that customers have a lot of faith in your product. A good marketing and communication strategy plays a vital role in helping an organization disseminate the right message to their respective target audiences. Godrej Properties believes in engaging with their customers when they are most receptive. By focusing on theatre, art, golf and polo Godrej Properties has been in a position to engage with customers on a one on one basis, and this has led to more engaging and fruitful relationships. The brand has come up with a differentiated and friendly brand language which resonates with the aspirations of new India. By optimizing their online presence they ensure that their customers have a lot to look forward to via their website, which is one among few platform agnostic websites in the country today. The efforts undertaken by the brand have been well rewarded with their website being recognized among the top 3 in real estate sites in India. Godrej Properties has activated several consumer connect initiatives online including live chat for global buyers, galleries to showcase videos and pictures and 360 degree virtual tours so that customers get a feel for the property even before visiting. Various integrated efforts across different platforms and mediums have helped Godrej Properties in successfully reaching out to the varied segments that they cater to depending on their locations and product offerings.
At Godrej Properties, they infuse innovation and ensure each campaign resonates with brand codes which gives it enough buzz and creates awareness. The company has created a successful path-breaking corporate campaign which has won many awards. Several innovations have integrated media vehicles ranging from events to radio to online to social media. On the digital front they are first movers and have pioneered the use of iPad apps, a branded YouTube channel and Flicker platforms. Godrej Properties also has an award winning CRM set up thus ensuring that they build long term relationships with customers.
The oxygen bar activations along with the sapling drive campaign at Godrej Prakriti, Kolkata, won them the award for the ‘Best Marketing Campaign of the Year’ at the CMO Asia awards. Recently in Ahmedabad, the brand came up with the Uttarayan activation during the kite flying festival which is very popular amongst residents. The campaign was hugely successful and resulted in strong visibility and PR for the brand. Thus, every activity that is undertaken by the brand is carefully planned and executed reiterating the fact that as a brand Godrej Properties always has a lot to offer.
They aspire to be among the nation’s top 3 real estate companies, while continuing to be the most trusted name in the industry. They strive to deliver superior value to all stakeholders through extraordinary and imaginative spaces created out of deep customer focus and insight. The organization’s core proposition is to build imaginative spaces to make life brighter for its consumers.
1. Brand Godrej has been around for more than a century. One thing that stands tall over its 116 years of legacy is Trust.
2. It’s commitment in providing quality products can be seen from the fact that they were the first company in real estate to have an ISO certification.
3. Godrej Properties won ‘Best Emerging Developer’ Award at the NDTV Property Awards.