Cerebos works with the singular vision to be the leading food and health supplements enterprise in the Asia Pacific region. The company leadership feels that only by creating value for their employees, customers and the shareholders can they succeed in their mission and create a niche for themselves in the market. Today, Cerebos is well on its way to realise its vision.
BLAZE TO BRILLIANCE
The modern history of Cerebos begins in 1981 in Singapore when Cerebos Pacific Limited was formed and bought over all RHM subsidiaries in the Far East in 1982. Listed on the Singapore Exchange Securities Limited (SGX) since 1983, Cerebos was delisted in December 2012 and is now a wholly owned subsidiary of Suntory Holdings Limited. Cerebos is now a leading company with its corporate headquarters in Singapore. Its most significant markets are Thailand, Taiwan, Singapore, Malaysia, Hong Kong and China.
In Asia, the Health Supplement Division manages liquid and tablets product ranges for consumers’ health and wellness needs. In Australasia, the Food & Coffee Division manages products including gravies, sauces, coffee and cooking aids marketed under established brand names including Gravox, Fountain, Robert Harris, Mocopan, Toby’s Estate, Caffe L’affare and Gregg’s.
Cerebos believes in creating value for employees, customers and shareholders and knows the only way to do this is to attract, motivate and retain quality employees. They consider their employees to be their ambassadors. The employees in the organisation stand for a contemporary, innovative and trusted workplace that grows with the community. Cerebos challenges and motivates their employees through innovative incentives and a variety of learning and growth opportunities to deliver the best possible results. They understand that it is their obligation to take care of the needs and expectations of their customers.
ENGAGEMENT THAT ENTHRALS
Cerebos has integrated the corporate social responsibility (CSR) concept of the “triple bottom line” into its business principle. This encompasses social value (charity and community involvement including employee welfare and volunteerism), environmental value (best practices and investments in environment-friendly practices), and economic value. The company has already taken the first steps in the direction of becoming a “Best Practices” company in the Asia Pacific by making strategic investments that will improve Cerebos’ environmental, social and governance performance over the coming decades. The benefits will be incremental but eventually also synergistic and will build an enduring business with sustainable returns.
At Cerebos, the innovation process has been carefully mapped out, and has helped take the company to a new high. The company wants to imbue innovation into its daily life. Cerebos knows that innovation is the only way forward and knows that a successful company must know ‘the recipe for success’. The company values innovation and understands that entrepreneurs are required for innovation on a large scale.
Cerebos is committed to engaging employees, through effective and innovative work-life programmes that are tied to health and fitness, in order to continue increasing productivity and performance. It believes that a workforce that is physically and mentally primed will perform at its best. Support for employees in achieving excellent work-life integration and harmony has thus been a key focus and an important strategy. It has created value for its employees, customers and shareholders.