Asia’s Most Promising Brands 2017 – Sify Technologies


Any Enterprise’s Digital Transformation journey is a break from their legacy IT systems while embracing the tenements of the future. Sify understands this all too well.

As one of India’s leading ICT Solutions and Services provider, Sify offers best-in-class managed network services, hosting services along with applications and system integration, all from a single point of operation. The experience of two decades and a deep insight into diverse industries, empower Sify to bring together the best of resources and services, which result in best-of-breed ICT solutions.

Sify’s integrated model offers industry-leading expertise and helps maintain benchmark uptime, manage application lifecycles and unify management of IT vendor’s eco-system, all under one SLA. Thus, Sify as a valued partner aids clients in streamlining IT expenditure and future-proofing enterprise strategy and innovation.

The road to enterprise digitization has never been so challenging. Businesses have to manage relationships with disparate IT vendors; from integrating product solutions to managing the relationships and infrastructure on an ongoing basis. Sify’s brand purpose has been built on these broad observations. Firms that partner Sify benefit from a single platform that’s agile, seamlessly flexible with multiple choices and with integrated capabilities of network, Cloud and application services.

Sify’s marketing model is built on a robust ecosystem with the best technology partners in IT hardware, networks and applications. Sify is equipped to impact transformation challenges of all shapes and sizes from large enterprises with legacy infrastructure to SMBs and Startups. A plethora of awards won over the years stand testimony to Sify’s excellence in channel marketing, industry relevant content marketing, all-round media engagement, customer advocacy initiatives, partner-alliance programs and CSR activities.


Sify has been an innovator since inception – a trait that permeates through the entire work culture and customer experience. The ‘innovator’ tag sits lightly on Sify; all innovations with the sole purpose of keeping our customers ahead.


There is an absolute sense of purpose in Sify’s endeavors. The ‘Bring it on’ attitude reflects in the habit of meeting challenges head-on, resulting in fabled stories of transformation of the client’s IT landscape.



Sify reaches out to more than 1400 cities and towns across India

Sify is India’s largest MPLS network with the largest number of wireless terminations.

Sify is the country’s first private Internet Service provider and the first managed IP network

In 2010, the company pioneered consumer cloud services in India with the first self-service cloud portal

A year later, Sify became India’s first ICT player to build India’s first Open Cable Landing Station

Sify offers end-to-end ICT solutions to more than 9000 organisations

Sify offers one of the largest networks of data center services connecting 45 data centers across India

Asia’s Most Promising Brands 2017 – Celcom Axiata Berhad


Celcom Axiata Berhad, DBA Celcom, is the oldest mobile telecommunications company in Malaysia. Celcom is one of the members of the Axiata group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone licence, it successfully introduced mobile telephony in Malaysia.


Celcom started its operations as STM Cellular Communications in 1988 with Fleet Group and Telekom Malaysia as shareholders. Subsequently, Telekom Malaysia sold its 51 per cent shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet group’s share meanwhile was transferred to the Time Engineering Group which was later sold to TRI. In the initial years, Celcom experienced a tremendous growth in subscriber base and network coverage. When the cellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia.


Celcom has been operating FDD-LTE on 1800 MHz and 2600 MHz. Through the ‘Mobile Numbering Portability’ by the Malaysian Communications and Multimedia Commission, Celcom also provides virtual mobile operator services. Celcom also provides rural communications services using CDMA technology and satellite phone. Celcom claims to have the widest and most extensive coverage nationwide, compared to other cellular services in Malaysia.

On 28 September 2007, Telekom Malaysia announced a revamp of its mobile communication units which include Celcom. The revamp plan was to group Celcom under TM International, which houses other TM regional mobile units and define it as a separate business entity. The restructuring exercise was completed by Q1 2008 and the new business unit was listed on the Kuala Lumpur Stock Exchange by Q2 2008.


TM International has been renamed as Axiata as part of a telecom consortium in South East Asia. In 2009, the 3G coverage covers most major towns where there is a telephone exchange and either HSDPA or EDGE services within 15-mile (24 km) radius (GSM UMTS maximum allowed range) with GPRS as basic data coverage. In 2013, the 4th generation standard of FDD-LTE was deployed gradually nationwide.


Kolony, launched by Celcom on April 8, 2011, was the first ever SMS-based social networking service in Malaysia. Kolony targets Malaysian youth and those who would like to be connected to their family and friends frequently by using their mobile phone. It runs on the regular SMS-based platform, allowing users to participate in social networking activities using the most basic mobile phones with or without 3G connections.



Celcom started its operations as STM Cellular Communications in 1988

Kolony, launched by Celcom on April 8, 2011, was the first ever SMS-based social networking service in Malaysia

In 2013, the 4th generation standard of FDD-LTE was deployed nationwide

Asia’s Most Promising Brands 2017 – Shinepukur Ceramics Ltd


From the fellowship of the largest conglomeratein Bangladesh, the Beximco Group brings forth Shinepukur Ceramics Ltd. (SCL). It was in 1997when the Group ventured into the global tabletop industry with 100% export set-up, and keeping up with the merits of the parenthesis; Shinepukur Ceramics has emerged as the largestmanufacturer and exporter of both Porcelainand Bone China tableware in Bangladesh.


Since its incorporation in 1997 and commission of the plants in 1998, the commercial production was emanated in 1999 for both porcelain & bone china in two separate manufacturing units. Soon after commencement of production, Shinepukur has been able to gain substantial headway against its regional competitors by snatching commendable market share both in Porcelain & Bone Chinato become one of the top-choice global OEM destinations.


Shinepukur Ceramics creates its aesthetic piècede résistance at a unique state-of-the-art Testingand Quality Control Laboratory facilities run by highly skilled technicians who work abiding rigid requirements of US-FDA & California Prop65, with its very own Captive Gas-Based Power Generation capability, In-house Medical Center with 24-hours registered doctor support, regular fire-drill, highest opportunity creation for female employees etc. With reg. to compliance, Shinepukur has been quite up-to-date on activities maintaining all national & international regulations, specially being a Sedex member the facility has been SMETA compliant. The company has also been certified with ISO 9001:2008from DNV (Det Norske Veritas) of Netherlands.


2012 has been a year of immense prodigiousness for Shinepukur Ceramics; they launched the‘Signature Showroom’ at the Westin Dhakaon May 27, 2012, the first-ever of its kind inBangladesh. During the same year, with great pride, the company supplied official souvenir wares to London Olympic Games 2012 through its UK-buyer Wedgwood, to Indian Rashtrapathi Bhavan, to Prime Minister’s House of Pakistan etc.


Innovation is the key to raise the quality and designbar in any industry, at Shinepukur Ceramics,a Decal Plant (2001) with full-fledged, design studio, and packaging plant (2003) emancipate the quality status possible.


Being the leading Bone China & Porcelain tableware manufacturer and largest exporter of Bangladesh, introduced its own brands, namely ‘Shinepukur’,‘Doel’ etc. in Bangladesh & India respectively.



Listed on Dhaka & Chittagong Stock Exchanges

Received National Export Trophy from Government of Bangladesh as the only Ceramic Tableware Exporter for a record number of 4 times, the highest for annual exports

Has been OEM partners of Villeroy & Boch – Germany, WWRD – UK, Portmeirion – UK, Denby – UK, Richard Ginori – Italy, Libbey – USA, Porsgrund – Norway, ARC – France, Rosendhal – Denmark, Noritake – Japan, and more

Asia’s Most Promising Brands 2017 – Ekowood Malaysia


Ekowood, a home-grown Malaysian brand, has made its imprint on world map of engineered solid hardwood flooring. From its humble beginning, Ekowood has spread its wings and the company’s products are now sold all across the globe.


Ekowood has taken bold steps by setting up overseas subsidiaries and offices in USA, Spain, Luxembourg, France and Hong Kong backed by seven warehouses in various parts of the world. Today, Ekowood has international presence, extensive market coverage and 90 per cent of Ekowood products are exported to over 35 countries.


The Ekowood factory in Malaysia has a built-up of 65,000 sq. mtr. (or 700,000 sq. ft) and a land area of almost three times the build-up. The total investment in the production plant is more than $30million and Ekowood has over 400 skilled and experienced employees. Ekowood is a world-class manufacturer that utilises the latest western European machineries and technology.


Ekowood is not only popular amongst architects and interior designers in Malaysia but it has had many prestigious projects awarded in various continents. For example: luxury residential projects in Germany, Spain, Portugal, Hong Kong, China, etc, public and commercial applications like art galleries and libraries in Japan, museums in Germany and Spain and  golf course clubhouses and bungalows in China.


Ekowood has embarked on an unconventional path of brand establishment and management to differentiate and setting itself apart from other manufacturers or ‘traders’. As a result, Ekowood is rewarded with numerous awards and accreditations such as The Brand Laureate Award 2007 – 2008 for Best Brand in Product Branding (Malaysia & Asia Pacific) for Hardwood Flooring. The number one brand in Malaysia, Ekowood has also won the Brand Excellence Award many times. Ekowood is one of the first Asian manufacturers to adopt Välinge 5G profile successfully with excellent quality.


Ekowood is ISO 9001:2000 certified and ensures that the floors are safe and lasting. In addition, Ekowood floors surpass international standards such as ANSI, EN, BS, DIN and JAS. Ekowood is also the first Asian company in the wood flooring industry to be CE certified. The Forest Stewardship Council (FSC) and Malaysian Timber Certification Council (MTCC) certified that Ekowood is harvested from well-managed forests.



Ekowood is the first Asian company in the wood flooring industry to be CE certified

Ekowood is ISO 9001:2000 certified

Ekowood’s crossed-grain technology makes it 70 per cent more stable compared to conventional solid timber flooring

Asia’s Most Promising Brands 2017 – Godrej Interio

Asia’s Most Promising Brands 2017 – Godrej Interio


Godrej Interio a business unit of Godrej & Boyce Mfg. Co. Ltd. – part of the Godrej Group, is one of India’s largest engineering and consumer product groups that offers state of art competitive designs in office and home spaces. The vision of the organization is to be ‘the choice for home and work space solutions’. The mission is ‘Enriching life by transforming home and work spaces’.


Started as a manufacturing unit of cupboards in 1897, Godrej Interio has come a long way over the years to be a leading player in the interior solution space that is not limited to the home and office spaces but has solutions for laboratories, hospitals, healthcare establishments, education and training institutes, shipyards and navy, auditoriums and stadiums. Godrej is known for its cutting edge and globally competitive designs for the Indian users that transform spaces and the lives of the users. The 12000 strong team of Godrej Interio Group drive the ethos of this group “Transforming the lives of our consumers by offering them furniture to enhance their spaces”


The group, designs furniture to suit the lifestyle and usage patterns making the product to suit the hard and soft requirement of the consumers. They have the widest reach across India that gives them continuous insight into consumer behavior that has led them to adapt to the tastes of different audiences ranging from the simplistic, the evolved to the experimental audiences. The group targets each type of audience with different marketing strategies from TV awareness to web based applications. Their program like “Upload and Transfer” engages consumers by combining virtual to real life experiences. This virtual to real life experience allows consumers to upload the pictures of their homes and share their expectations of life space. Godrej helps them to transform their life spaces with these inputs.

Market penetration helps them to treat different segments of audience differently. While they give virtual experiences to the home consumer, the B2B segment offers direct and personalized promotions by industry verticals. The company’s focus has shifted from “user focus” to “focused users”.


Godrej is credited for developing the first disruptive innovation business model to organize the unorganized market of Furniture Industry in India.

Godrej are the market disrupters in the furniture segment and there is no player to benchmark, but the in-depth analysis of the Indian Market has guided them to segment consumer “psychographically” rather than “demographically”. This segmentation allows the brand to target consumer aspirations and design products and experiences to transform their wishes into reality.


Godrej Interio encourages enterprising spirit of its team, and aims to build entrepreneurs. This retains the best talent, drives business growth, besides distributed decision making. The enterprising nature of the organization helped them to identify customer needs in different segments, and experimenting with products and designs much ahead of its time making them the benchmark for their competitors. Godrej has truly been the disrupters in Furniture segment who have successfully changed the aesthetics sense of Indian consumers. Their disruptive innovations in business and experience model, highly organized distribution network, high quality manufacturing and sustainability continue to “Transform Your Life”.



Market Share of 18% with 72 players in organized market

In last 3 years 31 national and international awards for brand channel and design

Only Indian Furniture Company to undertake sustainability reporting including GRI

Asia’s Most Promising Brands 2017 – Moonbow


Moonbow  the new baby under the umbrella brand of HSIL aims to focus on products that create a well-being and freshness. Brand Moonbow constitutes of the purifier products category with a varied range of water purifier & air purifier. They aim to be the top three players over the next five years.

Moonbow air purifiers and water purifiers have gained recognition for their consumer interactive products and aesthetically appealing designs. While the air purifiers are targeted to purify the bad and impure air present inside the room and keep the surrounding fresh and energized, the water purifiers offer a wholesome healthy lifestyle with the hexapure and digisense technology offering pure and healthy water which is not only good for drinking but also is fit to share around. These products address the needs of the consumers who are increasingly becoming aware of the environmental hazards and are open to adapt the latest technologies for the health of their families.

Moonbow with its well-researched market analysis feel that there are several pockets of the masses still untapped and need to be targeted as they believe in “Clean water for all” and would position themselves to include these masses as well.

Though the brand is in nascent stages but is working aggressively to deliver more than the target within more challenging timelines.


HSIL is an organization of repute with leading brand Hindware in the sanitary ware space since 1960’s,in year 2014 they strategically diversified into the Consumer Products Business and met 95% of their business targets in year 2015 – 16. There aim is to be in top three players.


Customer experience at all touch points is a differentiating element in today’s ultra-competitive market and a slightest deviation would mean loss to the business. In order to enhance customer experience, Moonbow has  made a massive investment in  setting up  a robust after sales service. We have built a team of expert field technicians to support technical issues. Moonbow has 100 countrywide service points, and works towards closing 99% service requests in 24 hours, and a same day closure of service request in top 10 cities.


The water purifier segment has established players and a competitive edge can sway the pointer. Moonbow aims a market penetration with their extensive range of RO water purifiers equipped with latest Hexapure technology. Moonbow air purifiers are powered by Puri5 technology, a five way purification process in every model, that has the ability to sieve hazardous levels of particle pollution caused due to dust, cooking, automobile emissions etc.


The brand aspires to invest in best-in-class technology, state-of-art plants for production, increase annual capacity, and enhance manufacturing efficiency. Moonbow believes that when you share water, you share more than just water – You share goodness. That is why the brand’s cutting edge Hexapure technology does more than just just purify water, it actually balances the TDS and fortifies the mineral content as well.



Hexapure technology which ensures pure, safe and healthy drinking water

Air Purifier – Product of the Year – Consumer Voted award,  Survey by Nielsen

Moonbow water purifiers has built  a nationwide distribution network both online as well as offline.

The Moonbow water purifiers has 5 variants available, namely Oceanus Premium, Achelous Premium, Achelous & Ezili.