Asia’s Most Promising Brands 2017 – Kajaria



Almost too quietly, India has evolved into the third largest tile market in the world. This drive was accomplished by macroeconomics and seriously influential companies such as Kajaria. Indeed, from an unpretentious beginning when it started 28 years ago, Kajaria has grown rapidly and today straddles the Indian tile firmament like a colossus. Its 11 state-of-the-art plants churn out a massive range of tiles each year, matching step for step developments in international markets.


Discipline, integrity and rectitude, these are just some of the words that define Ashok Kajaria, founder of Kajaria Ceramics. He has brought and assimilated these personal virtues into his company and ensured that they are imbibed at every level of the organisation. With an engineering degree from the University of California, Los Angeles, he founded a company that would go on to become one of the most respected brands in the country and change the
very foundations of the tile industry. The first manufacturing plant was set up in Sikandarabad, Uttar Pradesh, in 1988, with an initial capacity of one million square metre.

One of Ashok Kajaria’s firmest beliefs is that ‘to fulfil a need, people buy products most easily accessible to them, choosing high-quality merchandise over suspect products’. With this idea as his guidepost, he embarked on a mission to create a globally recognised brand. From the very beginning, his company was steeped in uprightness delivering both quality and dependability.

It is on these sound principles that Kajaria was founded. Today, it is by far the country’s largest manufacturer of ceramic and vitrified tiles.


Kajaria, the leader by far in the ceramic tile industry in India has always been ahead of the innovation curve. Its product offerings have often been the measure of tomorrow’s markets and almost always the trend setters. Kajaria is the first Indian tile manufacturer to receive an ISO: 9001 accreditation. Kajaria is also the world’s most certified tile company. It is also ranked 184th amongst the most valuable companies in India’s list of the top 500 organisations with over 2000 designs in its portfolio.


In order to maintain its leadership position, the company participates aggressively in various trade exhibitions to imbibe the customers’ needs and perspective for further development.

Kajaria has launched several exclusive showrooms: Kajaria Galaxy, Kajaria World, Kajaria Star, Kajaria Studio and Kajaria Prima that exhibit 360-degree product portfolios and give customers a first-hand experience of the product.

Kajaria makes extensive use of television as a medium to connect with its target audience. It launched its new brand campaign ‘Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain’ starring superstar Akshay Kumar. And to further promote the campaign they took to print, digital, airport signages and other mediums to spread the word.


Kajarias’ most valued relationship is with its customers. It has and will always provide its customers and stakeholders products and services that surpass their expectations, even when it comes to communication. With their latest brand campaign Kajaria is not just making a statement but strengthening its association with ‘Make in India’.

For its stakeholders, Kajaria stands for excellence, diversity, availability, affordability and other relevant attributes synonymous with the pride of ownership.



Kajaria is India’s largest manufacturer of  ceramic and vitrified tiles.

It has also been ranked as the world’s 9th largest tile company.

Its’ tiles are exported to more than 30 countries.

It operates 11 state-of-the-art plants in India.

In India, digital glazed vitrified tiles were first introduced by Kajaria.

It forayed into Sanitaryware and Faucets under the brand name – Kerovit.

Asia’s Most Promising Brands 2017 – Indiabulls Real Estate



Since its inception, Indiabulls Real Estate has earned a distinct reputation for building projects that turn “places into inspiring spaces”


Indiabulls Real Estate was incorporated in the year 2005 with the focus on construction and development of residential, commercial & SEZ projects across major Indian Metros & London. Today, the company ranks third amongst the top Real Estate companies with a total Gross Development value of INR 33,668 crores and a net worth of INR 4,819 crores as of June 30, 2016.


The five factors that set India Bulls apart from the rest of the competition are –

  • Quality standards
  • Differentiated value proposition
  • Architecture and Design
  • Location of Projects
  • Ethical Business practices

Indiabulls Real Estate stands for excellence and luxury in residential and commercial properties. It was incorporated in 2006 with its focus on construction and development of residential, commercial and SEZ projects across major Indian metros. To grow its footprint internationally, and to give wings to its global ambitions, Indiabulls branched out to London a couple of years ago with some of the most marquee projects in the heart of upscale central London.


Indiabulls Real Estate’s strategic partnership with Farallon Capital Management LLC of USA was instrumental in bringing the first FDI into real estate in India. Currently IBREL has 15 on-going projects in India with total saleable area of 357.8 lakh sq.ft. It also has four new projects that are planned to be launched shortly with total saleable area of 87.5 lakh sq.ft. planned.  The company has a fully paid for land bank of 1,010 acres and also possesses 2,588 acres of SEZ land at Nashik, Maharashtra.


Some of the iconic landmarks of IBREL that have redefined commercial spaces in Mumbai are One Indiabulls Centre & Indiabulls Financial Centre with over 3 million sq.ft. of sprawling commercial space. Indiabulls Real Estate has delivered a record 3.3 million sq ft developed space valued at $ 1 billion (within 4 years of inception). This is fastest and largest delivery in value of terms by any Indian real estate developer in the same time period.


Indiabulls is strongly committed to ethical business practices and integrity and passion for customer satisfaction. The company aims to foray into new ventures that would deliver value to all its stakeholders alike. It aims to be a market leader in all the segments that it operates in and promote a culture of Excellence at all times.

Asia’s Most Promising Brands 2017 – Cera Sanitaryware Limited


Cera Sanitaryware Limited, India’s fastest growing company in the bathroom solutions segment started its commercial production of Sanitaryware in 1980. Today, CERA opens the doorway to the world of style by offering an extensive product portfolio that includes high end showers, steam cubicles, and whirlpools, besides faucets, sanitaryware, kitchen sinks and mirrors, which has become CERA the primary choice of customers. Foraying into a new arena, CERA also launched an array of stylish wall and floor tiles. The range includes HD digital wall tiles with matching floor tiles, digital glazed vitrified tiles, and vitrified tiles with nano technology.


Growth has remained uninterrupted, only outperforming itself. For CERA, its responsibility does not end by manufacturing quality products. A team of over two hundred technicians across India provide prompt after-sales services to its customers.


CERA a well-known brand amongst the consumers, has the largest range of products that are designed keeping in mind the preferences and taste of modern consumer. The products are manufactured at the state-of-the-art manufacturing plant that adheres to highest standards of quality. Added to this, the company has pan India presence with 10 CERA Style Studios, over 100 CERA Style Galleries, 1400 Dealers and over 10000 Retailers-factors that contribute to its image.


CERA uses Television, Press, Digital and OOH as its main mediums of communication to connect with Architects, Interior Designers, Consultants and Trade, besides the End Consumers and this strategy has helped in building a strong image amongst the users.

CERA has been chosen as the top brand in a number of consumer surveys held recently. CERA has been presented the Gold Award in the bathroom & fittings and sanitaryware category by the Readers’ Digest Trusted Brand Survey. CERA has also bagged the Product of the Year award for four years in a row, for Cerenity in 2014, Sanitaryware & Bathroom Fittings in 2013, Nano Technology in 2012 and for the Snow White Range in 2011. CERA was conferred Power Brand for two years, in 2012 and 2013, which is awarded to top 100 brands in the country. CERA received Asia’s Most Promising Brand award for the year 2012-13.


Supported by a culture of product innovation, Cera has been a pioneer in the sanitaryware industry since its inception.

The latest innovations being the introduction of CERA Style Studio on Wheels, a display van that takes the products to the door steps of the architects / designers at a time and date convenient to them. CERA also recently introduced dual colour wash basins and matt finished wash basins – another innovation.

CERA also introduced rimless WCs-yet another innovation.

India’s first sanitary ware to use natural gas fired kilns;

India’s first sanitary ware to launch 30 colours;

India’s first sanitary ware to introduce bath suites;

India’s first sanitary ware to get ISO 9002;

India’s first sanitary ware to obtain ISO 14001;

India’s first sanitary ware to manufacture One-piece WC;

India’s first sanitary ware to market twin-flush ceramic cisterns;

India’s first to introduce bath suites

CERA India’s most preferred home solutions brand stands for its modern design, superior quality, excellent value, brand entrenchment, understanding the consumer needs besides prompt after sales service. With CERA, style blends with innovation to reveal a new dimension of modernity. CERA – Reflects your style.



India’s first sanitaryware company to obtain ISO 9002 and ISO 14001.

From a sanitaryware brand, CERA is now a total bathroom solutions provider.

CERA is well known for its innovation, design and style. It has been awarded Product of the Year 4 times in a row for its innovations

Annual turnover of  821.66 Crores INR in F.Y. 2014-2015

Asia’s Most Promising Brands 2017 – CapitaLand Singapore


CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, the company’s businesses in real estate and real estate fund management are focussed on its core markets of Singapore and China.

The group’s first integrated development dates back to 1986 with Raffles City Singapore. Recent projects including Westgate, Bedok Mall and Bedok Residences as well as ION Orchard and The Orchard Residences. The company also has one of the largest real estate fund management businesses with assets located in Asia.


CapitaLand leverages its significant asset base, real estate domain knowledge, product design and development capabilities, active capital management strategies and extensive market network to develop real estate products and services.

CapitaLand’s sustainability strategy is based on its credo ‘Building People. Building Communities’. CapitaLand is committed to improving the economic, environmental and social well-being of its stakeholders through its execution of development projects and management of its operations. In a rapidly changing environment, it actively embraces innovation to ensure commercial viability without compromising the environment for future generations.


CapitaLand is one of Singapore’s leading office owners and managers through CapitaCommercial Trust (CCT), the first commercial real estate investment trust listed on the Singapore Exchange Securities Trading Limited. The group’s portfolio includes 104 malls spread across Singapore, China, Malaysia, Japan and India. The landmark shopping malls include ION Orchard in Singapore, Hongkou Plaza in Shanghai and CapitaMall Crystal in Beijing.


The company’s diversified real estate portfolio primarily includes integrated developments, shopping malls, serviced residences, offices and homes.The company has received numerous awards and accolades such as ‘Best Global Retail Developer’ Award at Euro money Real Estate Awards 2014.



India’s first sanitaryware company to obtain ISO 9002 and ISO 14001.

From a sanitaryware brand, CERA is now a total bathroom solutions provider.

CERA is well known for its innovation, design and style. It has been awarded Product of the Year 4 times in a row for its innovations

Annual turnover of  821.66 Crores INR in F.Y. 2014-2015

Asia’s Most Promising Brands 2017 – ASIAN GRANITO


Established in the year 2000, Asian Granito has emerged as one of the largest ceramic companies of India in a short span of 16 years.


ASIAN GRANITO is the brainchild of two entrepreneurs, whose dream was to create the world’s most sustainable building materials’ company. Their inestimable experience together with a young and dynamic management team has created a formidable entity that is growing at an amazing pace.


Asian Granito has debunked the myth that design leadership is a forte only of foreign players, by achieving design leadership through an ideal mix of creativity and technology. Asian Granito’s leadership in introducing innovative digital printing technology, technical collaboration with SACMI, Italy and a world class Quality Management System has enabled it to build a portfolio that is truly avant-garde.


Their state-of-the-art design technology successfully addresses the aesthetic and performance requirements of designers, architects, constructions companies and homeowners across India. Driven by innovation and passion to excel, the Asian Granito India Ltd. formidable and distinctive product range comes with the guarantee of international quality.


From ceramic tiles, Nanotech, Roto-Drum to New Digital Technology, Asian Granito leads the way in creating the most diverse array of designs across the entire tile and marble product range. Modernization plays a pivotal role for the company, which is evident from their eight ultra modern plants across Gujarat. Spread over an area of 3,20,000 these plants unfailingly produce world class products every day.


Today the company has emerged as one of India’s largest groups, with a global footprint across 50 countries. Its capacity has grown 40 fold in a span of just 16 years, it is India’s fastest growing Ceramic Wall and Floor Tile, Glazed Vitrified Tiles, Polished Vitrified Tiles, Composite Marble and Quartz Company and among the world’s 50 most profitable Ceramic tile Companies.



India’s fastest growing Ceramic Wall and Floor Tiles’ company

The company has received the Green Tech Energy award and the Energy Conservation award

First ever Indian tile company to launch the largest showroom in Johannesburg, South Africa.

Asian Granito India Ltd exports spread across an ever growing network of more than 47 countries

Asia’s Most Promising Brands 2017 – Aludecor Lamination Pvt. Ltd


Since its inception in 2004, Aludecor Lamination Pvt. Ltd. has been commanding an unshaken trust in the industry, by dint of its die-hard commitment towards quality, innovation and customer delight. Aludecor is an end-to-end Indian Aluminium Composite Panel manufacturer, powered by cutting   facilities at Haridwar. The entire best-in-class Aludecor product range is thus ‘Made in India’.

Spread over 25000 square meters, the production units together have a production capacity of 4.8 million square meters per annum. Through its pan India presence and a 200 strong retail network covering more than 200 cities, the Company caters to the most prestigious clientele and has footprints of excellence across India.


Aludecor arguably has the best infrastructure in the country. It pioneered the Double Coat Double Bake Line with its own Coil Coating Line in India, which ensures zero elongation cracks on the primer and the paint surfaces, as well as better bonding. The Steel Applicator Roll in its Coating Line gives its metallic shades unparalleled brilliant effects. ACPs of Aludecor also have the highest gloss retention owing to the usage of high quality resins and they are manufactured with high quality virgin raw materials sourced from the world’s best suppliers like Hindalco, Dupont, PPG, AkzoNobel, Berger Beckeretc. Aludecor maintains stringent quality checks in its manufacturing processes so that its products canpass any international standards for Coated and Composite Products. Quality Assurance tests take placeonline as well as in its fully equipped labs where tests of AAMA and ECCA standards can be conducted.


Today the Company has grown into a name synonymous with innovation, owing to its remarkable ability in churning out the most contemporary digital-technology enabled Finishes and offering customized solutions. It has the most number of patented and unique Special Series shades which include first Sand Finish ACP in the world, and the first 3D finish ACP in India; and the unique Copper and Zinc Composite Materials. Together with that, unmatched flatness, best workability, flexibility and zero crack risks and capability to withstand severe Indian weather conditions, give Aludecor ACP the winning edge over its competitors.


Moreover, Aludecor is a Company that is driven by a commitment towards the society and sustainability, whichis validated by international marks of quality assurance: like certificate and test report clearances and classification from in the UK validating its Fire Retardant ACP’s 2-hour-fire-endurancecapacity, negligible smoke emission and zero flaming droplet production in an incidence of fire; andCu+certification of its Copper ACP from the International Copper Association underscoring itsantimicrobial property.


Being manufactured by fully recyclable products, Aludecor ACP gives the advantage of earning LEED

Credits MR 4.1 and MR 4.2. It is also painted with lead free paints, thus eliminating the possibility oflead poisoning. Aludecor’s production units are also equipped with E_ uent Treatment Plants to makethe water discharged free of contaminants, before further drainage. Moreover, Coil Coating is the mostenvironment friendly method for coating applications on aluminium panels.



Top clients include Aditya Birla Group, Nissan, Cognizant and Infosys to name a few.

Anti-Microbial copper Certication

Entire range is “Made in India”