INDIA’S MOST PROMISING BRANDS 2016

7UP Revive

revive
7up7UP, the refreshing clear drink with a natural lemon and lime flavor was created in 1929.

It was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. 7UP is one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks.

BLAZE TO BRILLIANCE
7UP’s lemon refreshment picks you up and leaves you feeling upbeat. Its sparkling, crisp lemon and lime flavor keeps you positive against all odds. Just the perfect drink for a country that’s simply unputdownable by its share of downswings and challenges. They are always upbeat about the present, and optimistic about future. 7UP’s brand philosophy – I Feel Up – celebrates this irrepressible optimism.

POWER FACTS
1. Over the years 7UP has engaged the youth with its lemon based refreshing taste coupled with its refreshing attitude towards life.
2. More than 40 per cent of its energy is today generated from renewable sources such as bio mass and rice husk boilers and wind turbines.
PROMISE BEACON
1. 7UP is one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks.
2. PepsiCo(the parent company of 7UP Revive) provides 360-degree support to the farmer.

FAITH FACTOR
The parent company of 7UP Revive, PepsiCo India has pioneered and established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states. More than 45 percent of these are small and marginal farmers with a land holding of one acre or less. PepsiCo provides 360-degree support to the farmer through assured buy back of their produce at pre-agreed prices, quality seeds, extension services, disease control packages, bank loans, weather insurance, and the latest technological practices. The association with PepsiCo India has not only raised the incomes of small and marginal farmers, but also their social standing.revive

ENGAGEMENT THAT ENTHRALLS
Over the years 7UP has engaged the youth with its lemon based refreshing taste coupled with its refreshing attitude towards life. This refreshing take of 7UP has been evident in all its communication through the years. 7UP has been serenaded by crooning’s of the svelte Yana Gupta got cajoled by Mallika Sehrawat, later was uniquely endorsed by Bappi Lahiri, its take on life popularized by Sharman Joshi, Allu Arjun, STR and Puneeth Rajkumar. Most recently Irrfan Khan got refreshed by 7UP. The Pepsi IPL teams of Chennai Super Kings and Hyderabad Sunrisers also get their dose of refreshment from 7UP. 7UP has always had a huge presence in South India. The brand has been running its hugely popular yearly program of ‘7UP Dance Pattalam’. Apart from the large prize money, the program provides a most coveted platform to the Dancing talent from South India. Each year the love of the consumers makes this program even bigger. The program has got associations from some of the great dancing Superstars of the South – Allu Arjun, STR (Simbu) and Puneeth Rajkumar.

INNOVEDGE
PepsiCo has been consistently investing in India, in the areas of product innovation, increasing manufacturing capacity, ramping up market infrastructure, strengthening supply chain and expanding company’s agriculture programme. The company has built an expansive beverage and snack food business supported by 37 beverage plants and 3 food plants.

BRAND PROMISE
PepsiCo India is now focused on reducing its carbon footprint. More than 40 per cent of its energy is today generated from renewable sources such as bio mass and rice husk boilers and wind turbines. Initiatives such as reduction in use of chemicals, eco-friendly packaging initiatives and efficient waste management help reduce load on the environment. PepsiCo has also been working on a unique waste collection and treatment program called ‘Waste-to-Wealth’. The award winning programme has positively impacted more than 5,00,000 people.

R-Pure

r-purer-pureR-pure, the name itself reflects the philosophy and the foundation stone on which it has been built, Purity.For centuries now, spices occupy a very important place in Indian Cooking and spice blends are passed as treasures through generations in Indian families. So in a country like India, where precise tastes, are as important as life, serving the right spice blends are both a challenge and a matter of pride for the brand.

BLAZE TO BRILLIANCE
Established in July 2008, as a proprietary of Rajeev Gulati, R-Pure has been transformed into a company in the financial year 2012-13. Dealing in agro products, primarily in spices-whole, ground, single as well as blended; wheat products like Vermicelli, long, short and roasted; Pasta in different shapes; both Indian made and imported, the company has recently introduced Suji Toast. The company now focuses on bakery products as well. A separate plant of 16000sq ft. has been established to promote sales of these products. Vegetables products like Ketchup and continental sauces, ready cooking pastes, ready to eat pre-cooked packed food and many more shall follow thereafter.

POWER FACTS
1. State of the art plant with capacity of over 35 tonnes per day are installed.
2. Established in 2008 as a proprietary of Rajeev Gulati,R-Pure has been transformed into a company in the financial year 2012-13.
PROMISE BEACON
1. Since its inception additional space of 77000 sq. feet and machinery has being constructed and commissioned.
2. With great enthusiasm first overseas order were dispatched and exported to the USA and Canada in the year 2010.

FAITH FACTOR
Indian footprint is clearly visible on the World Chart of Spices in any era. India being the oldest civilisation, has not only introduced the world to spices, but was the epicenter of spice trade. The quality and taste of R-Pure products has been highly appreciated by the customers. Therefore the production capacity has been enhanced to double, merely within four months of its introduction in the market.

ENGAGEMENT THAT ENTHRALLS
Managing Director, Rajeev Gulati possesses long and wide experience in processing spices and is a director of the largest spices processing company in India. He has worked over time in introducing new blends specific for every recipe, its production and marketing and making that company the most respected spice processors in the country and renowned in the world. He has to his credit to establish overseas trading office in the UK and a fully automatic processing unit in the UAE.

r-pureINNOVEDGE
A resolute beginning was made in 2008, for manufacturing powdered spices, Vermicelli, Roasted Sevian and texturized Soya. To R-pure success has come earlier and the market has responded well. Stream of orders has compelled the processors to excel to newer heights urgently. Now in a modern facility at Faridabad (HR.) of more than 1 lakh sq. feet of space, the production is in full swing since Feb’ 2010 and expanding by the day. Maintaining the tradition of processing spices, state of the art plant with capacity of over 35 tonnes per day are installed and busy supplying more than 70 blends and spices. Many of these blends, namely Bharwan Bhindee, Bharwan Karaila, the Achari, Karahi and Pranatha range of blended spices are unique and are giving new taste and flavour to the customers.

BRAND PROMISE
With a vision to make India a hub for processed food with its changing trend from cooking at home to pre-cooked within India and taking the cooked food to the global table is the ultimate goal of R-pure.

ROSTAA

rostaarostaaWith its incorporation in 2000 Mr. Sameer Lalani (Chief Promoter) and Mr. Atul Chordia (Co-promoter) started royal dry fruits as a gourmet retail outlet to outsource the demands of the high end consumers. Dry fruits were the products that gave a kick start to the company highlighting its visibility in the trade market. With it’s headquarter at Hill road, Bandra, Mumbai- Maharashtra, the company soon launched the micro retail outlets at Juhu and Lokhandwala in 2005.

BLAZE TO BRILLIANCE
Rostaa has its expanded business in overseas market with varieties of products which are tasty, light and healthy to consume. To maintain the consistent level of their company in the market, products in every type of packs are been delivered and on the later part been circulated in the retail stores so that products might be reached to each and every zone where packaged food market is in action on the macro level.

POWER FACTS
1. Mr. Sameer Lalani is the Chief Pomoter and Mr. Atul Chordia is the co-promoter
2. It has exclusive range of products.
3. Have overseas market business expansion.
PROMISE BEACON
1. Maintaining the core values of the brand, rostaa pledges to continue its image and perception as fresh and stagnant with an aim to make its products available in every zone of the packaged food Industry.

FAITH FACTOR
The portfolio which the company holds in the business background is old for more than three decades and under the flagship of royal dry fruit two retail outlets were been established. Rostaa has maintained its transparency and sustainability by introducing new products keeping in mind the requirements of the customers.

ENGAGEMENT THAT ENTHRALLS
Strong distributor network and premium quality products have marked a remarkable era for the company in the brand reach and brand visibility sector of the trade market. Its involvement with the clients and consumers has always been one of the prominent elements of rostaa enhancing its business on multinational level.

rostaa-copyINNOVEDGE
The genesis of the brand Rostaa, foraying into a diverse range of dry fruit products inclusive of products such as snacks biscuits, chocolates, confectioneries, foodstuff, beverages, nut & berries dramatically turned the company’s fortune.

BRAND PROMISE
Business expansion, signing up more franchise and expanding business in overseas market are the future plans where rostaa is looking forward to standby in the upcoming financial year. Hence, maintaining the credibility and integration of the respective company Royal dry fruits.

i-FLO


i-flokolorsi-FLO is a brand from Gujarat Heavy Chemicals. Established in 1983, it has diversified portfolio of business ranging from FMCG products, textile to chemicals.

BLAZE TO BRILLIANCE
The company is a part of the Sanjay Dalmia Group and a Public Limited Company listed on the Stock Exchange. It follows global standards and International Best Practices which has contributed to its growing leadership in these industries. It has a strong backbone of around 3500 acres of land dedicated to salt pans at Vedaranyam, Nagapatinam District, Tamilnadu. Production during a normal season is about 1,50,000 Mt of salt. The Salt Refinery is equipped to produce edible high quality salt. It offers state of the art facilities with the latest equipment, large raw material stock area, warehouse and so on.

FAITH FACTOR
Quality is given paramount importance at GHCL. A sophisticated laboratory is dedicated to quality monitoring and assurance. Quality checks at every stage of procurement, processing to packing, ensure that products are at their best. The Salt Refinery is ISO 9001:2008 certified in quality management systems. It is also an ISI certified unit. Recently, i-FLO launched premium quality honey in southern part of India. The brand is sourcing finest quality honey from different parts of the country. An internal quality control team checks raw honey at the lab and test physical and chemical parameters thoroughly to check adulteration. Periodically external agencies audit the facilities at sourcing points and filling factories.

POWER FACTS
1. The Salt Refinery is ISO 9001:2008 certified in quality management systems.
2. India’s First Salt Unit ISO 22000 Certified for Food Safety
3. Halal Certified salt unit
PROMISE BEACON
1.i-FLO is the only company to offer five premium salt variants i-FLO Iodised Salt, i-FLO premium iodised salt with herbal extracts, i-FLO Iodised Mild Salt, i-FLO
Iodised Double Fortified Salt and i-FLO Iodised Crystal Salt. i-FLO is now the choice of modern households.
2. GHCL is the major supplier of high purity iodised edible salt suppliers in south India for many years.

ENGAGEMENT THAT ENTHRALLS
Indian consumers have by and large become health conscious, and are increasingly buying products that would bear a beneficial impact on their health, keeping this in mind the company has developed Iodised Salt with Herbal Extract to match demand in the market. Dalmia Research Centre in Coimbatore developed this fitness salt, which is a premium iodised salt with herbal extracts. The company will be getting into whole spices such as pepper and cardamom under the i-FLO brand soon. The brand, which has until now concentrated on the markets in the South is planning to introduce premium iodized salt with herbal extracts in Maharashtra and Goa.

iflo-lead-copyINNOVEDGE
i-Flo incidentally, has the greatest reach of salt variants – from basic refined iodised salt and crystal salt to specialised variants like Mild Salt (Low Sodium), Double Fortified Salt (Iron Fortified) and premium iodised salt with herbal extracts. Salt variants apart, i-Flo table dispensers (like the Catch salt and pepper) has hit the Indian market. GHCL has been the major supplier of high purity iodized edible salt suppliers in south India for many years. The integrated system under one roof makes it possible for GHCL to meet stringent timelines. Adding to this, the entire manufacturing process of these products is highly automated with a closed conveyor belt system ensuring the salt is untouched by human hand.

BRAND PROMISE
To keep pace with the introduction of newer salt variants, the company will expand its production facility at Chennai to 1 lakh tonnes a year from the existing level of 60,000 tonnes and strengthening its distribution network. The new plant will be operational by December GHCL prides itself on being ecofriendly and has introduced method of effluent treatment in the salt industry. The effluents are recycled by discharging them into an area earmarked for this purpose and solar evaporated.