castrol-250x201LIQUID ENGINEERING

Castrol is the world’s leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to automotive, industrial, marine, aviation, oil exploration and production customers across the world. The company is headquartered in UK and operates directly in over 40 countries, employing approximately 7,000 people worldwide.

FACTOIDS

  • Castrol is more than just oil, its liquid engineering
  • The company is headquartered in the UK and operates directly in over 40 countries and employing approximately 7,000 people worldwide
  • Castrol India is a subsidiary of British petroleum operating in India’s lubricants industry with a 20-22 per cent market share in automotive lubricants
  • At the forefront of pioneering technology with their 13 R&D centres globally, the company develops and tests hundreds of new products every year

BLAZE TO BRILLIANCE
Castrol India is a subsidiary of British Petroleum operating in India’s lubricants industry with a 20-22 per cent market share in the automotive lubricants sector. The company has invested heavily in its brand which commands a premium. In spite of being a non-integrated lubricant maker, the company has maintained its market share even after price hikes, thanks to superior technology, product differentiation, wider reach and a strong brand. Auto lubricants make up nearly 85 per cent of the company’s revenues, industrial products account for the rest.

FAITH FACTOR
The company has a wide network of around 270 distributors and around 70,000 retail outlets. This is supplemented by Castrol’s own customer outreach initiatives such as Pit Stops, Safe2GO, Bike Zones and Sanjeevani. The company’s major competitors include the state-run oil marketing companies Indian Oil, BPCL and HPCL, apart from domestic players like Tide Water Oil, Gulf Oil and MNCs such as Shell, Mobil, Idemitsu and Total.

ENGAGEMENT THAT ENTHRALS
At the forefront of pioneering technology with their 13 R&D centres globally, the company develops and tests hundreds of new products every year. It works closely with leading industry OEMs and supplies a broad range of lubricants designed for particular operating conditions and environments. Many of their products are recommended by and co-engineered with major OEMs including Audi, BMW, Ford, MAN, Honda, JLR, Volvo, Skoda, Tata and Volkswagen, etc.

INNOVEDGE
Castrol Go! is an innovative value product from the company that helps make motorcycle rides trouble free. It ensures that the motorcycle stays in good running condition so that the consumers can have a trouble free ride. ‘Castrol MAGNATEC’s unique formulation protects from the moment one starts the engine, dramatically reducing engine wear.

BRAND EQUITY
Castrol offers lubricants for virtually all domestic, commercial and industrial applications. The company produces products for agricultural machinery, plant, general industry and marine engineering uses. Castrol, it’s more than just oil, it’s liquid engineering.