Asia’s Most Promising Brands 2017 – Godrej Interio

Asia’s Most Promising Brands 2017 – Godrej Interio


Godrej Interio a business unit of Godrej & Boyce Mfg. Co. Ltd. – part of the Godrej Group, is one of India’s largest engineering and consumer product groups that offers state of art competitive designs in office and home spaces. The vision of the organization is to be ‘the choice for home and work space solutions’. The mission is ‘Enriching life by transforming home and work spaces’.


Started as a manufacturing unit of cupboards in 1897, Godrej Interio has come a long way over the years to be a leading player in the interior solution space that is not limited to the home and office spaces but has solutions for laboratories, hospitals, healthcare establishments, education and training institutes, shipyards and navy, auditoriums and stadiums. Godrej is known for its cutting edge and globally competitive designs for the Indian users that transform spaces and the lives of the users. The 12000 strong team of Godrej Interio Group drive the ethos of this group “Transforming the lives of our consumers by offering them furniture to enhance their spaces”


The group, designs furniture to suit the lifestyle and usage patterns making the product to suit the hard and soft requirement of the consumers. They have the widest reach across India that gives them continuous insight into consumer behavior that has led them to adapt to the tastes of different audiences ranging from the simplistic, the evolved to the experimental audiences. The group targets each type of audience with different marketing strategies from TV awareness to web based applications. Their program like “Upload and Transfer” engages consumers by combining virtual to real life experiences. This virtual to real life experience allows consumers to upload the pictures of their homes and share their expectations of life space. Godrej helps them to transform their life spaces with these inputs.

Market penetration helps them to treat different segments of audience differently. While they give virtual experiences to the home consumer, the B2B segment offers direct and personalized promotions by industry verticals. The company’s focus has shifted from “user focus” to “focused users”.


Godrej is credited for developing the first disruptive innovation business model to organize the unorganized market of Furniture Industry in India.

Godrej are the market disrupters in the furniture segment and there is no player to benchmark, but the in-depth analysis of the Indian Market has guided them to segment consumer “psychographically” rather than “demographically”. This segmentation allows the brand to target consumer aspirations and design products and experiences to transform their wishes into reality.


Godrej Interio encourages enterprising spirit of its team, and aims to build entrepreneurs. This retains the best talent, drives business growth, besides distributed decision making. The enterprising nature of the organization helped them to identify customer needs in different segments, and experimenting with products and designs much ahead of its time making them the benchmark for their competitors. Godrej has truly been the disrupters in Furniture segment who have successfully changed the aesthetics sense of Indian consumers. Their disruptive innovations in business and experience model, highly organized distribution network, high quality manufacturing and sustainability continue to “Transform Your Life”.



Market Share of 18% with 72 players in organized market

In last 3 years 31 national and international awards for brand channel and design

Only Indian Furniture Company to undertake sustainability reporting including GRI

Asia’s Most Promising Brands 2017 – Moonbow


Moonbow  the new baby under the umbrella brand of HSIL aims to focus on products that create a well-being and freshness. Brand Moonbow constitutes of the purifier products category with a varied range of water purifier & air purifier. They aim to be the top three players over the next five years.

Moonbow air purifiers and water purifiers have gained recognition for their consumer interactive products and aesthetically appealing designs. While the air purifiers are targeted to purify the bad and impure air present inside the room and keep the surrounding fresh and energized, the water purifiers offer a wholesome healthy lifestyle with the hexapure and digisense technology offering pure and healthy water which is not only good for drinking but also is fit to share around. These products address the needs of the consumers who are increasingly becoming aware of the environmental hazards and are open to adapt the latest technologies for the health of their families.

Moonbow with its well-researched market analysis feel that there are several pockets of the masses still untapped and need to be targeted as they believe in “Clean water for all” and would position themselves to include these masses as well.

Though the brand is in nascent stages but is working aggressively to deliver more than the target within more challenging timelines.


HSIL is an organization of repute with leading brand Hindware in the sanitary ware space since 1960’s,in year 2014 they strategically diversified into the Consumer Products Business and met 95% of their business targets in year 2015 – 16. There aim is to be in top three players.


Customer experience at all touch points is a differentiating element in today’s ultra-competitive market and a slightest deviation would mean loss to the business. In order to enhance customer experience, Moonbow has  made a massive investment in  setting up  a robust after sales service. We have built a team of expert field technicians to support technical issues. Moonbow has 100 countrywide service points, and works towards closing 99% service requests in 24 hours, and a same day closure of service request in top 10 cities.


The water purifier segment has established players and a competitive edge can sway the pointer. Moonbow aims a market penetration with their extensive range of RO water purifiers equipped with latest Hexapure technology. Moonbow air purifiers are powered by Puri5 technology, a five way purification process in every model, that has the ability to sieve hazardous levels of particle pollution caused due to dust, cooking, automobile emissions etc.


The brand aspires to invest in best-in-class technology, state-of-art plants for production, increase annual capacity, and enhance manufacturing efficiency. Moonbow believes that when you share water, you share more than just water – You share goodness. That is why the brand’s cutting edge Hexapure technology does more than just just purify water, it actually balances the TDS and fortifies the mineral content as well.



Hexapure technology which ensures pure, safe and healthy drinking water

Air Purifier – Product of the Year – Consumer Voted award,  Survey by Nielsen

Moonbow water purifiers has built  a nationwide distribution network both online as well as offline.

The Moonbow water purifiers has 5 variants available, namely Oceanus Premium, Achelous Premium, Achelous & Ezili.


Asia’s Most Promising Brands 2017 – Manforce Condoms


Mankind Pharma, the 6th largest pharmaceutical company in India, was established in 1995. It is now amongst the top five fastest growing pharmaceutical companies in India, racing towards the INR 35 billion club. Manforce Condoms, the premier condom brand of the group, is considered the flagship brand of Mankind Pharma.

Mankind Pharma promotes its products under three registered companies — Mankind, Lifestar & Lifestar 2 and Magnet. With a pan-India presence, Mankind’s offerings span in antibiotic, anti-fungal, gastrointestinal, NSAID, anthelmintic, cardiovascular, dermal and erectile dysfunction drugs.
Mankind, a fully integrated pharmaceutical company, has a comprehensive network of 61 C&F agents and 6000 stockists. It operates under various divisions.
Mankind has a strong portfolio of products ranging from pharma to popular OTC and FMCG brands such as emergency contraceptive pill Unwanted 72, quick pregnancy test kit Prega News, Adiction deodorant, dispersible antacid tablet Gas-o-Fast and Manforce condoms, which provide strategic benefits of integration to the company.
Manforce was launched in 2007. However, the product’s promotion was initiated two years after its launch.

Mankind believes in fostering brands which can connect with the consumers and provide quality products at an affordable price.
Manforce Condoms, instead of producing vulgar and insensitive promotional campaigns, have generated appeal by effective use of print, audio as well as visual media.
Uplifting the brand image, Manforce condoms foresee an increase in the demand in Tier 1 cities. The brand has been vocal about the female perception about intimacy.

With an objective to support a healthy and active lifestyle, Mankind Pharma envisions becoming one of the top three pharmaceutical companies in India by 2017.
On similar lines, according to a report released by AC Nielsen in November 2011, Manforce condoms was declared the number one selling condom brand in India, holding a market share of 21 per cent. Manforce condoms envisions maintaining its position in terms of volume and wants to clock double-digit growth on Year-on-Year basis. Manforce Condoms is the flagship brand of the company’s OTC division.

Manforce condoms became the first brand in the segment to promote flavoured condoms in both electronic and print media.
Manforce Condoms adopted a distinguished style of promotion by roping in a woman talking about her desires and fantasies. The first-rate condom brand is currently endorsed by actress Sunny Leone.

Manforce Condoms are manufactured in GMP-certified units. Providing a huge basket of premium, flavoured and extra dotted condoms, Manforce has established a strong market presence.
Manforce has a strong market presence across Tier 1, 2 & 3 cities. With strong distribution channels and deep-down-micro-interior coverage, Manforce offers premium quality at an affordable price.

Manforce was launched in 2007 but promotion was initiated two years later
They are manufactured in GMP-certified units
Manforce condoms became the first brand in the segment to promote flavoured condoms in both electronic and print media

Asia’s Most Promising Brands 2017 – Glenmark


Glenmark is a research-driven, global, integrated pharmaceutical company headquartered at Mumbai, India. It is a leading player in the discovery of new molecules, both NCEs (new chemical entity) and NBEs (new biological entity), with eight molecules in various stages of clinical development and pre-clinical development. The company has significant presence in branded formulations across emerging economies including India. Its subsidiary, Glenmark Generics Limited, services the requirements of the US and Western Europe markets

Glenmark’s Formulations business today impacts over 100 million people across 5 continents. The formulations business focuses on therapeutic areas viz. dermatology, respiratory, oncology and cardio metabolic. Through its subsidiary Glenmark serves the requirements of the US and Western Europe generics markets. Glenmark also has a strong presence in the emerging economics including India.

This business has three dedicated R&D centres. Glenmark’s R&D Center has a complete end to end setup with expertise in all areas of NCE (new chemical entity) and NBE (new biological entity) discovery and development ranging from target selection to clinical development. The NBE research center at Neuchatel, Switzerland also has an in-house anti-body manufacturing facility for development of clinical trial material. The R&D centers also boasts of a large number of highly qualified scientists. Glenmark has actively followed the strategy of out-licensing its molecules in clinical development to large multinational pharmaceutical organizations. This out licensing strategy has been successful so far with seven deals struck by the organization collecting USD 217 million as upfront and milestone payments.

Glenmark has 16 manufacturing facilities across 5 countries. Glenmark’s manufacturing facilities have been found compliant by various regulatory agencies across the globe such as US FDA, MHRA UK to name a few.

Glenmark’s drug discovery efforts are focused on meeting the unmet medical needs of the world. Glenmark have a robust pipeline of 8 molecules – 3 NCEs and 5 NBEs in various stages of preclinical and preclinical development in therapeutic areas like inflammation (asthma/COPD, rheumatoid arthritis etc.), metabolic disorders (diabetes, obesity, etc.) and pain (neuropathic pain and inflammatory pain).The molecules are either first-in-class or best-in-class that are aimed at meeting the un-met medical needs.

The company aims to emerge as a leading integrated research – based global pharmaceutical company.
The real force behind Glenmark’s continues success is it’s over 12,000 strong workforce from more than 50 nationalities committed to creating a new way for a new world.

12000 strong workforce from around 50 nationalities committed to creating a new way for a new world
Glenmark has office in over 20 countries, 16 manufacturing facilities in 5 countries and 6 R&D centres dedicated to the goal of enriching lives across the globe

Asia’s Most Promising Brands 2017 – Sime Darby

people caring for people

Established in 1985, the hospital in Subang Jaya was initially known as Penawar with just the south tower building. It subsequently became known as Subang Jaya Medical Centre (SJMC) in 1987. Ramsay Sime Darby Health Care, owners of SJMC, offers a wide range of healthcare related services to its customers, from emergency treatments, disease management to screening services.

Over the years, SJMC has gradually grown to become a household name, earning the reputation and trust as one of the leading private medical services providers in the country. In 1995, the hospital established its own college of nursing to support the increasing demand of competent nurses required for delivering excellent healthcare services to its patients.

In 2008, the Sime Darby Healthcare brand name was unveiled to further expand the healthcare business which resulted in SJMC being re-branded as Sime Darby Medical Centre Subang Jaya and the college became known as Sime Darby Nursing and Health Sciences College respectively.

As the years passed, the organisation continued to expand and two additional medical centres were established under the Sime Darby Healthcare brand, namely Sime Darby Medical Centre Ara Damansara (SDMC AD) which opened in 2011 and Sime Darby Medical Centre ParkCity (SDMC PC) in 2012. Ramsay Sime Darby Health Care combines all Sime Darby’s portfolio of healthcare assets in Malaysia, namely Subang Jaya Centre (SJMC), Ara Damansara Medical Centre (ADMC), ParkCity Medical Centre (PMC), Sime Darby Nursing and Health Sciences College and the upcoming Mediplex with Ramsay’s three hospitals in Indonesia, RS Premier Jatinegara, RS Premier Bintaro and RS Premier Surabaya.

In the year 2013, a joint venture initiative was proposed between Ramsay Health Care and Sime Darby to further expand the healthcare services across Asia. Thus, a new brand, Ramsay Sime Darby Health Care, which will pave the way forward to spur expansion of its healthcare services to new markets, was born.

Ramsay Sime Darby Health Care sees the investments not only as its contribution to Malaysia’s healthcare environment but also as a commitment to the patients. The efforts have borne fruit with the achievement of various milestones including Institute of Quality Malaysia Quality Excellence Award, International Asia Pacific Quality Award (Outstanding Achievement for Large Service), Brand Laureate Award for Best Brands in Healthcare – Hospitals (Asia Pacific region) and many more.


Ramsay Sime Darby Health Care offers a wide range of healthcare related services to its customers, from emergency treatments, disease management to screening services
SJMC has gradually grown to become a household name earning the reputation and trust as one of the leading medical services providers in the country