Asia’s Most Promising Brands 2017 – Aludecor Lamination Pvt. Ltd


Since its inception in 2004, Aludecor Lamination Pvt. Ltd. has been commanding an unshaken trust in the industry, by dint of its die-hard commitment towards quality, innovation and customer delight. Aludecor is an end-to-end Indian Aluminium Composite Panel manufacturer, powered by cutting   facilities at Haridwar. The entire best-in-class Aludecor product range is thus ‘Made in India’.

Spread over 25000 square meters, the production units together have a production capacity of 4.8 million square meters per annum. Through its pan India presence and a 200 strong retail network covering more than 200 cities, the Company caters to the most prestigious clientele and has footprints of excellence across India.


Aludecor arguably has the best infrastructure in the country. It pioneered the Double Coat Double Bake Line with its own Coil Coating Line in India, which ensures zero elongation cracks on the primer and the paint surfaces, as well as better bonding. The Steel Applicator Roll in its Coating Line gives its metallic shades unparalleled brilliant effects. ACPs of Aludecor also have the highest gloss retention owing to the usage of high quality resins and they are manufactured with high quality virgin raw materials sourced from the world’s best suppliers like Hindalco, Dupont, PPG, AkzoNobel, Berger Beckeretc. Aludecor maintains stringent quality checks in its manufacturing processes so that its products canpass any international standards for Coated and Composite Products. Quality Assurance tests take placeonline as well as in its fully equipped labs where tests of AAMA and ECCA standards can be conducted.


Today the Company has grown into a name synonymous with innovation, owing to its remarkable ability in churning out the most contemporary digital-technology enabled Finishes and offering customized solutions. It has the most number of patented and unique Special Series shades which include first Sand Finish ACP in the world, and the first 3D finish ACP in India; and the unique Copper and Zinc Composite Materials. Together with that, unmatched flatness, best workability, flexibility and zero crack risks and capability to withstand severe Indian weather conditions, give Aludecor ACP the winning edge over its competitors.


Moreover, Aludecor is a Company that is driven by a commitment towards the society and sustainability, whichis validated by international marks of quality assurance: like certificate and test report clearances and classification from in the UK validating its Fire Retardant ACP’s 2-hour-fire-endurancecapacity, negligible smoke emission and zero flaming droplet production in an incidence of fire; andCu+certification of its Copper ACP from the International Copper Association underscoring itsantimicrobial property.


Being manufactured by fully recyclable products, Aludecor ACP gives the advantage of earning LEED

Credits MR 4.1 and MR 4.2. It is also painted with lead free paints, thus eliminating the possibility oflead poisoning. Aludecor’s production units are also equipped with E_ uent Treatment Plants to makethe water discharged free of contaminants, before further drainage. Moreover, Coil Coating is the mostenvironment friendly method for coating applications on aluminium panels.



Top clients include Aditya Birla Group, Nissan, Cognizant and Infosys to name a few.

Anti-Microbial copper Certication

Entire range is “Made in India”

Asia’s Most Promising Brands 2017 – Sify Technologies


Any Enterprise’s Digital Transformation journey is a break from their legacy IT systems while embracing the tenements of the future. Sify understands this all too well.

As one of India’s leading ICT Solutions and Services provider, Sify offers best-in-class managed network services, hosting services along with applications and system integration, all from a single point of operation. The experience of two decades and a deep insight into diverse industries, empower Sify to bring together the best of resources and services, which result in best-of-breed ICT solutions.

Sify’s integrated model offers industry-leading expertise and helps maintain benchmark uptime, manage application lifecycles and unify management of IT vendor’s eco-system, all under one SLA. Thus, Sify as a valued partner aids clients in streamlining IT expenditure and future-proofing enterprise strategy and innovation.

The road to enterprise digitization has never been so challenging. Businesses have to manage relationships with disparate IT vendors; from integrating product solutions to managing the relationships and infrastructure on an ongoing basis. Sify’s brand purpose has been built on these broad observations. Firms that partner Sify benefit from a single platform that’s agile, seamlessly flexible with multiple choices and with integrated capabilities of network, Cloud and application services.

Sify’s marketing model is built on a robust ecosystem with the best technology partners in IT hardware, networks and applications. Sify is equipped to impact transformation challenges of all shapes and sizes from large enterprises with legacy infrastructure to SMBs and Startups. A plethora of awards won over the years stand testimony to Sify’s excellence in channel marketing, industry relevant content marketing, all-round media engagement, customer advocacy initiatives, partner-alliance programs and CSR activities.


Sify has been an innovator since inception – a trait that permeates through the entire work culture and customer experience. The ‘innovator’ tag sits lightly on Sify; all innovations with the sole purpose of keeping our customers ahead.


There is an absolute sense of purpose in Sify’s endeavors. The ‘Bring it on’ attitude reflects in the habit of meeting challenges head-on, resulting in fabled stories of transformation of the client’s IT landscape.



Sify reaches out to more than 1400 cities and towns across India

Sify is India’s largest MPLS network with the largest number of wireless terminations.

Sify is the country’s first private Internet Service provider and the first managed IP network

In 2010, the company pioneered consumer cloud services in India with the first self-service cloud portal

A year later, Sify became India’s first ICT player to build India’s first Open Cable Landing Station

Sify offers end-to-end ICT solutions to more than 9000 organisations

Sify offers one of the largest networks of data center services connecting 45 data centers across India

Asia’s Most Promising Brands 2017 – Celcom Axiata Berhad


Celcom Axiata Berhad, DBA Celcom, is the oldest mobile telecommunications company in Malaysia. Celcom is one of the members of the Axiata group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone licence, it successfully introduced mobile telephony in Malaysia.


Celcom started its operations as STM Cellular Communications in 1988 with Fleet Group and Telekom Malaysia as shareholders. Subsequently, Telekom Malaysia sold its 51 per cent shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet group’s share meanwhile was transferred to the Time Engineering Group which was later sold to TRI. In the initial years, Celcom experienced a tremendous growth in subscriber base and network coverage. When the cellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia.


Celcom has been operating FDD-LTE on 1800 MHz and 2600 MHz. Through the ‘Mobile Numbering Portability’ by the Malaysian Communications and Multimedia Commission, Celcom also provides virtual mobile operator services. Celcom also provides rural communications services using CDMA technology and satellite phone. Celcom claims to have the widest and most extensive coverage nationwide, compared to other cellular services in Malaysia.

On 28 September 2007, Telekom Malaysia announced a revamp of its mobile communication units which include Celcom. The revamp plan was to group Celcom under TM International, which houses other TM regional mobile units and define it as a separate business entity. The restructuring exercise was completed by Q1 2008 and the new business unit was listed on the Kuala Lumpur Stock Exchange by Q2 2008.


TM International has been renamed as Axiata as part of a telecom consortium in South East Asia. In 2009, the 3G coverage covers most major towns where there is a telephone exchange and either HSDPA or EDGE services within 15-mile (24 km) radius (GSM UMTS maximum allowed range) with GPRS as basic data coverage. In 2013, the 4th generation standard of FDD-LTE was deployed gradually nationwide.


Kolony, launched by Celcom on April 8, 2011, was the first ever SMS-based social networking service in Malaysia. Kolony targets Malaysian youth and those who would like to be connected to their family and friends frequently by using their mobile phone. It runs on the regular SMS-based platform, allowing users to participate in social networking activities using the most basic mobile phones with or without 3G connections.



Celcom started its operations as STM Cellular Communications in 1988

Kolony, launched by Celcom on April 8, 2011, was the first ever SMS-based social networking service in Malaysia

In 2013, the 4th generation standard of FDD-LTE was deployed nationwide

Asia’s Most Promising Brands 2017 – Shinepukur Ceramics Ltd


From the fellowship of the largest conglomeratein Bangladesh, the Beximco Group brings forth Shinepukur Ceramics Ltd. (SCL). It was in 1997when the Group ventured into the global tabletop industry with 100% export set-up, and keeping up with the merits of the parenthesis; Shinepukur Ceramics has emerged as the largestmanufacturer and exporter of both Porcelainand Bone China tableware in Bangladesh.


Since its incorporation in 1997 and commission of the plants in 1998, the commercial production was emanated in 1999 for both porcelain & bone china in two separate manufacturing units. Soon after commencement of production, Shinepukur has been able to gain substantial headway against its regional competitors by snatching commendable market share both in Porcelain & Bone Chinato become one of the top-choice global OEM destinations.


Shinepukur Ceramics creates its aesthetic piècede résistance at a unique state-of-the-art Testingand Quality Control Laboratory facilities run by highly skilled technicians who work abiding rigid requirements of US-FDA & California Prop65, with its very own Captive Gas-Based Power Generation capability, In-house Medical Center with 24-hours registered doctor support, regular fire-drill, highest opportunity creation for female employees etc. With reg. to compliance, Shinepukur has been quite up-to-date on activities maintaining all national & international regulations, specially being a Sedex member the facility has been SMETA compliant. The company has also been certified with ISO 9001:2008from DNV (Det Norske Veritas) of Netherlands.


2012 has been a year of immense prodigiousness for Shinepukur Ceramics; they launched the‘Signature Showroom’ at the Westin Dhakaon May 27, 2012, the first-ever of its kind inBangladesh. During the same year, with great pride, the company supplied official souvenir wares to London Olympic Games 2012 through its UK-buyer Wedgwood, to Indian Rashtrapathi Bhavan, to Prime Minister’s House of Pakistan etc.


Innovation is the key to raise the quality and designbar in any industry, at Shinepukur Ceramics,a Decal Plant (2001) with full-fledged, design studio, and packaging plant (2003) emancipate the quality status possible.


Being the leading Bone China & Porcelain tableware manufacturer and largest exporter of Bangladesh, introduced its own brands, namely ‘Shinepukur’,‘Doel’ etc. in Bangladesh & India respectively.



Listed on Dhaka & Chittagong Stock Exchanges

Received National Export Trophy from Government of Bangladesh as the only Ceramic Tableware Exporter for a record number of 4 times, the highest for annual exports

Has been OEM partners of Villeroy & Boch – Germany, WWRD – UK, Portmeirion – UK, Denby – UK, Richard Ginori – Italy, Libbey – USA, Porsgrund – Norway, ARC – France, Rosendhal – Denmark, Noritake – Japan, and more

Asia’s Most Promising Brands 2017 – Ekowood Malaysia


Ekowood, a home-grown Malaysian brand, has made its imprint on world map of engineered solid hardwood flooring. From its humble beginning, Ekowood has spread its wings and the company’s products are now sold all across the globe.


Ekowood has taken bold steps by setting up overseas subsidiaries and offices in USA, Spain, Luxembourg, France and Hong Kong backed by seven warehouses in various parts of the world. Today, Ekowood has international presence, extensive market coverage and 90 per cent of Ekowood products are exported to over 35 countries.


The Ekowood factory in Malaysia has a built-up of 65,000 sq. mtr. (or 700,000 sq. ft) and a land area of almost three times the build-up. The total investment in the production plant is more than $30million and Ekowood has over 400 skilled and experienced employees. Ekowood is a world-class manufacturer that utilises the latest western European machineries and technology.


Ekowood is not only popular amongst architects and interior designers in Malaysia but it has had many prestigious projects awarded in various continents. For example: luxury residential projects in Germany, Spain, Portugal, Hong Kong, China, etc, public and commercial applications like art galleries and libraries in Japan, museums in Germany and Spain and  golf course clubhouses and bungalows in China.


Ekowood has embarked on an unconventional path of brand establishment and management to differentiate and setting itself apart from other manufacturers or ‘traders’. As a result, Ekowood is rewarded with numerous awards and accreditations such as The Brand Laureate Award 2007 – 2008 for Best Brand in Product Branding (Malaysia & Asia Pacific) for Hardwood Flooring. The number one brand in Malaysia, Ekowood has also won the Brand Excellence Award many times. Ekowood is one of the first Asian manufacturers to adopt Välinge 5G profile successfully with excellent quality.


Ekowood is ISO 9001:2000 certified and ensures that the floors are safe and lasting. In addition, Ekowood floors surpass international standards such as ANSI, EN, BS, DIN and JAS. Ekowood is also the first Asian company in the wood flooring industry to be CE certified. The Forest Stewardship Council (FSC) and Malaysian Timber Certification Council (MTCC) certified that Ekowood is harvested from well-managed forests.



Ekowood is the first Asian company in the wood flooring industry to be CE certified

Ekowood is ISO 9001:2000 certified

Ekowood’s crossed-grain technology makes it 70 per cent more stable compared to conventional solid timber flooring